m (Scipediacontent moved page Draft Content 951330559 to Review 869503981387)
m (Scipediacontent moved page Review 869503981387 to Content 2022ab)
(No difference)

Revision as of 17:11, 10 May 2022

Online consumer behavior 1/2

Online consumer behavior 2/2

Reading!

Puntoni, S., Walker Reczek, R., Giesler, M., and Botti, S. (2021). Consumers and Artificial Intelligence : An Experiential Perspective. Journal of Marketing, Vol. 85 (1), pp. 131-151

Quiz!

1. What are the four types of consumer experiences with AI described in the article "Consumers and Artificial Intelligence: An Experiential Perspective" ?

Data capture, classification, delegation, and virtual
Data capture, classification, delegation, and social
Data capture, classification, delegation, and social
Big Data, classification, delegation, and social

2. In the « classification » process consumers can feel misunderstood because they perceive "incorrect classification, ______________, or a combination of the two".

Disqualifying use of classification
Racist use of classification
Discriminatory use of classification
Incoherent use of classification

3. The Delegation Experience is connected to the ability of the _____________ of concluding some tasks that are normally managed by human beings.

Artificial Intelligence
Consumers
Virtual reality
Big data

Your score is 0 / 0


Content 2022b 2080 Arrow go previous blue.png Draft Content 706400524 6606 Arrow go previous blue next.png
Back to Top
GET EPUB

Document information

Published on 09/05/22
Submitted on 09/05/22

Volume Chapter 4 - Big Data Analytics, 2022
Licence: CC BY-NC-SA license

Document Score

0

Views 3
Recommendations 0

Share this document