Online consumer behavior

Reading!

Puntoni, S., Walker Reczek, R., Giesler, M., and Botti, S. (2021). Consumers and Artificial Intelligence : An Experiential Perspective. Journal of Marketing, Vol. 85 (1), pp. 131-151

Quiz!

1. What are the four types of consumer experiences with AI described in the article "Consumers and Artificial Intelligence: An Experiential Perspective" ?

	Data capture, classification, delegation, and virtual
	Data capture, classification, delegation, and social
	Data capture, classification, delegation, and social
	Big Data, classification, delegation, and social

2. In the « classification » process consumers can feel misunderstood because they perceive "incorrect classification, ______________, or a combination of the two".

	Disqualifying use of classification
	Racist use of classification
	Discriminatory use of classification
	Incoherent use of classification

3. The Delegation Experience is connected to the ability of the _____________ of concluding some tasks that are normally managed by human beings.

	Artificial Intelligence
	Consumers
	Virtual reality
	Big data

Your score is 0 / 0

Reading!

Hu, M. (2020). Cambridge Analytica’s black box. Big Data & Society, July-December, 1-6.

Lapowsky, I. (2019). How Cambridge Analytica Sparked the Great Privacy Awakening Repercussions from the Scandal Swirling Around the Data Analytics Firm Vontinue to Be Felt Across the Tech Industry. Available at https://www.wired.com/story/cambridge-analytica-facebook-privacy-awakening/