Madrigal Moreno, F., Gil Lafuente, J., Avila Carreon, F., and Madrigal Moreno, S. (2017). The Characterization of the Millennials and Their Buying Behavior. International Journal of Marketing Studies, Vol. 9 (5).
Goldman Sachs. (2021). Millennials Coming of Age. Available at https://www.goldmansachs.com/insights/archive/millennials/
![]() |
![]() |
Published on 09/05/22
Submitted on 09/05/22
Volume Chapter 4 - Big Data Analytics, 2022
Licence: CC BY-NC-SA license