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Online consumer behavior 1/2

Online consumer behavior 2/2

Reading!

Puntoni, S., Walker Reczek, R., Giesler, M., and Botti, S. (2021). Consumers and Artificial Intelligence : An Experiential Perspective. Journal of Marketing, Vol. 85 (1), pp. 131-151

Quiz!

1. What are the four types of consumer experiences with AI described in the article "Consumers and Artificial Intelligence: An Experiential Perspective" ?

Data capture, classification, delegation, and virtual
Data capture, classification, delegation, and social
Data capture, classification, delegation, and social
Big Data, classification, delegation, and social

2. In the « classification » process consumers can feel misunderstood because they perceive "incorrect classification, ______________, or a combination of the two".

Disqualifying use of classification
Racist use of classification
Discriminatory use of classification
Incoherent use of classification

3. The Delegation Experience is connected to the ability of the _____________ of concluding some tasks that are normally managed by human beings.

Artificial Intelligence
Consumers
Virtual reality
Big data

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Published on 09/05/22
Submitted on 09/05/22

Volume Chapter 4 - Big Data Analytics, 2022
Licence: CC BY-NC-SA license

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