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<quiz display=simple>
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{Choose the correct definition for Generation Y.
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{What are the three levels of analysis of the Digital Divide?
 
|type="()"}
 
|type="()"}
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- Generation Y – or Baby-Boomers – born between 1965 and 1980
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- First-order; Second-order; Third-order.
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+ Generation Y – or Millennials – born between 1980 and 2000
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+ Individual; Organizational; Global.
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- Generation Y – or Millennials – born between 1965 and 1980
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- Personal; Organizational; Global.
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- Generation Y – or Baby-Boomers – born between 1946 and 1964
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- Individual; Organizational; Online.
  
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{Why do Millennials are such an interesting generation for brands?
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{"Race, socioeconomic status, age, gender, place of residence, level of education, adeptness with technology, and/or social associations." This list mention all the factors that can favor or disadvantage:
 
|type="()"}
 
|type="()"}
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- Because they’re normally richer compared to older generations.
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+ Individual access to ICT
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- Because they’re more interested in a brand relationship compared to older generations.
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- Global access to ICT
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- Because for this generation is normal to have an intimate relationship with brands via the usage of social-media.
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- Organizational access to ICT
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+ Because for this generation is normal to influence older generations via the usage of social-media.
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- Online access to ICT
  
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{An analysis made by Goldman Sachs defines US Millennials as:
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{What are the three layers of the Digital Divide?
 
|type="()"}
 
|type="()"}
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- Highly connected, Wellbeing, Less buying power
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- First-order, second-order, third-order
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+ Highly connected, Well educated, Less buying power
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+ Global, local, personal
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- Highly connected, Well educated, High buying power
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- Economic, usability, empowerment
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- Highly connected, Wellbeing, High buying power
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- Economic, usability, empowerment
  
 
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Latest revision as of 08:27, 20 May 2022

Digital Divide

Reading!

Nielsen, J. (2006). Digital Divide : The 3 Stages. Available at https://www.nngroup.com/articles/digital-divide-the-three-stages/

Dewan and Riggins, 2005

Quiz!


1. What are the three levels of analysis of the Digital Divide?

First-order; Second-order; Third-order.
Individual; Organizational; Global.
Personal; Organizational; Global.
Individual; Organizational; Online.

2. "Race, socioeconomic status, age, gender, place of residence, level of education, adeptness with technology, and/or social associations." This list mention all the factors that can favor or disadvantage:

Individual access to ICT
Global access to ICT
Organizational access to ICT
Online access to ICT

3. What are the three layers of the Digital Divide?

First-order, second-order, third-order
Global, local, personal
Economic, usability, empowerment
Economic, usability, empowerment

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Published on 09/05/22
Submitted on 09/05/22

Volume Chapter 4 - Big Data Analytics, 2022
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