Abstract
Audiovisual advertising tells short stories in a few seconds, using techniques inherited from cinema and television. A resource that gives a special tone or tint to the story [...]
Abstract
Neuromarketing has existed for just over a decade, and its theoretical framework, techniques and research methods have been defined during these years. The absence of legislation [...]
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This compilation and analysis of the initiatives related to social responsibility and sustainability in 71 Spanish university libraries obtained information primarily from [...]
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We present the results of the application of visualization techniques to search large sets of records, under the framework of the “Project of innovation in record management [...]
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The authors have questioned how the semantic web search engines work and if the graphical display of the search results improves the retrieval. The types of queries that can [...]
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We analysed mass media credibility, focusing particularly on generalist journals. We carried out structural equation modeling, based on a sample comprised of 454 questionnaires [...]
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Unlike most online advertising, Google opts for a purely textual model in the ads showed in its results pages. This paper presents an eye-tracking study conducted to determine [...]
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A graphical interface designed to access the bibliometric indicators database of the SCImago Journal & Country Rank portal(http://scimagojr.com/shapeofscience) is described. [...]
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A graphical interface designed to access the bibliometric indicators database of the SCImago Journal & Country Rank portal (http://scimagojr.com/shapeofscience) is described. [...]
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Using visualization techniques based on social networks, this study aims to analyze stem cell research in Spain, as reflected in the Science Citation Index (SCI) database [...]
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The possibility of constructing science maps based on co-use of scientific literature by academic users is explored. We define co-use as the co-occurrence of scientific information [...]
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This paper presents a review of approaches to text visualization and exploration. Text visualization and exploration, we argue, constitute a subfield of data visualization, [...]
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This paper presents a review of approaches to text visualization and exploration. Text visualization and exploration, we argue, constitute a subfield of data visualization, [...]
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This paper proposes the application of the three main Bibliometrics laws –Lotka, Zipf, and Bradford- to address the following questions: (i) How to be sure of the quality [...]
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There is a growing number of open data initiatives that allow citizens to reuse public data sets through specifically designed applications. This paper presents an overview [...]
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Overcoming the newspaper industry crisis and addressing the urgent need to rethink business models to achieve a greater openness to users and the environment will require [...]
Abstract
In 1974, Unesco published the Nomenclature for Fields of Science and Technology. Since then, it has been used in Spain to classify the scientific activity. In order to better [...]
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The advantage of identifying the influence of sociodemographic profiles on work interruptions among knowledge workers is that it allows researchers to predict which individuals [...]
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This paper analyzes Altmetric.com, one of the most important altmetric data providers currently used. We have analyzed a set of publications with doi number indexed in the [...]
Abstract
This paper analyzes Altmetric.com, one of the most important altmetric data providers currently used. We have analyzed a set of publications with doi number indexed in the [...]
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Digital humanities offer new possibilities to do historical research on journalism in the Modern age. Based on the so-called digital history techniques and methods, we suggest [...]
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The possibilities of image based modeling (IBM) as a 3D scanning technique for modeling low cost Roman inscriptions are analyzed. The study has been carried out at the National [...]
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Current policies demanding an increase in transparency, open government and smart cities share open data publication as one of their basic pillars. However, there is a limited [...]
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This paper addresses web analytics from an images perspective, using big data technologies. Images are increasingly present on the web, and therefore any web analysis must [...]