Abstract
Television and publicity were never two independent screens as the second sustains the first, but since the end of the nineties Internet has become a meta-screen that feeds [...]

Abstract
Social and technological transformations undergone during the last decades have lead to contemporary societies, where image has become one of the key elements. Although this [...]

Abstract
Traditionally, Education for Media has been oriented to individualized media as a function of their background identity: press, radio and television. In a context of hybridism [...]

Abstract
This paper analyzes the models of Public Television in Spain (TVE) and Great Britain (BBC), within the different contexts in which both entities are created and developed. [...]

Abstract
This paper is based on the necessity for developing audiovisual democracy and for proposing specific practices for the deactivation of media persuasive elements as its consequence. [...]

Abstract
Nowadays, digitalization of contents constitutes one of the keys of the development in the educational sector. The ubiquitous proliferation of mobile phones and portable devices, [...]

Abstract
Describing television in terms of quality is difficult, even more when it comes to the Spanish television audience, which is divided into two main tendencies: on the one hand, [...]

Abstract
The mass media, increasingly more present in the society, seem to be losing their social sense and their function of citizenship formation, for the benefit of business logic [...]

Abstract
Soap opera is an entertainment phenomenon based on melodrama. Along its existence it has been considered as a mediocre way to entertain people. Its rating and success has [...]

Abstract
This article seeks to deepen, on the one hand, into the development of new marketing strategies using TV as platform and aimed at promoting consumption among young girls. [...]

Abstract
In the last years a communicative phenomenon, the «TV Baby Sitter», has appeared on the most important mass media. This fact represents that TV is becoming an educational [...]

Abstract
Due to the changes produced in TV programming, and also to the increasing importance of audiovisual media, TV viewers associations have been working for about two decades [...]

Abstract
In this work, we reflect on the presence of the television in people’s lives and the need to promote the regularization of television programmes, as well as the literacy [...]

Abstract
The author of this paper defends that the mass media in which she works, stimulates for the show. The influence of television in society has reopened the discussion about [...]

Abstract
The design of TV programmes schedule according to the different profiles of the audience favours a customized television watching by selective audiences. This work determines [...]

Abstract
Young people spend more time watching television than attending classes at school. However, violent, aggressive or just clearly harmful programmes are broadcast for the minors [...]

Abstract
The rate of mass media per inhabitant is particularly high in Uruguay. Nevertheless, there aren´t many experiences in teacher training and formation of a critical consciousness. [...]

Abstract
We have developed a methodology for a «Critical reading of TV advertisements». It consists of a guidebook for educators, cards for adolescents and a video. It has been presented [...]

Abstract
Educating in mediations is a proposal of education that allows us to know the moral plexus of the main socialization agents such as the family, the school and the media. As [...]

Abstract
This paper describes an educational process which enables the participants to a critical analysis of television and its contents. This educational method has been developed [...]

Abstract
At the beginning of 2007 four experts on educational television carried out some research on the relationship between pre-university education and educational television. [...]

Abstract
Media education is one of the obligations of Portuguese public television. In the last few years, RTP2 has shown great concern about the quality of its programmes, mainly [...]

Abstract
TV is part of our daily lives and occupies an important place at home. The situation and the importance we want to give to TV is not a conscious choice. We consider watching [...]

Abstract
The formal education offered at schools has an intentional and professional curricular space that influences, in a direct way, on the people’s formation, their behaviours, [...]

Abstract
Although the image in movement in the cinema and on television is the most complex audiovisual manifestation, it should not be forgotten that it is not the only one. Oral [...]

Abstract
Image must become a basic way towards knowledge. This paper proposes to search for shocking TV images that illustrate and define cultural and scientific concepts. Audiovisual [...]

Abstract
This article describes how the new Spanish legislation for Primary and Secondary School deals with media education. Taking the basic skills as a starting point, legislative [...]

Abstract
TV parameters are speed, atomization and history absence. The weakest voices like the children´s are not usually «taken into account» by television. Schools must be rethought [...]

Abstract
The association of televiewers from Catalonia (TAC) has been working in the field of education since 1999. They aim to guarantee healthy audio-visual habits in children. For [...]

Abstract
There is an obvious social alarm concerning the media, specially the TV. In order to check out the users´ perception of this phenomenon, investigation was set up with Primary [...]

Abstract
Audiovisual language keeps on improving. Images reign, and represent us. Furthermore, the technological development already allows global interactive communication. In this [...]

Abstract
Television has a decisive influence on present sports. Television is frequently the main source of income for sports. Different sports have been transformed to adapt to television [...]

Abstract
We can say that education on television in France is entirely inscribed within education to mass media in 2007. Research studies, training and intervention testify this strong [...]

Abstract
From a brief contextualization of the connections between education and communication in Venezuela, the experiences in research under the line of «Education, communication [...]

Abstract
The television is one of many elements of our existence, and it demands from us to form active, critical and selective spectators. It is strongly agreed that living with television [...]

Abstract
Building and expanding from the classic methods of audiovisual education, this article proposes strategies to achieve a global audiovisual literacy and a full citizenship. [...]

Abstract
The present work consists of a research report focused on an experiment with image production and reading aimed at the training of teachers of the state school system in the [...]

Abstract
Three characteristics of the TV language justify the need for media literacy: the emotional nature of images, the stories, which are written to draw the attention of the viewer, [...]

Abstract
One of the ways to include the audiovisual teaching within the compulsory education system is perhaps to provide arguments consistent with the theoretical framework used by [...]

Abstract
It is said that media literacy «knows no age limits». Though most practice and literature on media education has focused so far on childhood and teenagers, there are also [...]

Abstract
Television is part of the young people´s daily life and the new technologies, such as the digital video, make a new pedagogical approach possible. This approach enables the [...]

Abstract
Changes taking place in the current media scenery will affect the television as mass media decisively. Maybe students and the rest of the people should be educated not only [...]

Abstract
This paper discusses the educational experience as a privileged social practice for the comprehension of the meaning of sport in television. We base our socio-cultural approach [...]

Abstract
How should we observe? How should we learn to observe, to be able to think critically about the images that surround and invade our interior? How should we perform so that [...]

Abstract
Television produces a homogeneization effect which in turn makes everything seem and worth the same. It creates a passive and bored viewer, in short, a consumer. This discourse [...]

Abstract
During some of the most recent years, in Portugal there has been a public debate going on about the different roles of television near some of the youngest sectors of the [...]

Abstract
Television is an important part of our daily life. TV has become «one of the family» and we cannot imagine our homes without one, two or even several TV sets. This situation [...]

Abstract
The Spanish educative system is currently going through difficult times. Violence in schools, combined with a high failure rate, outlines the necessity of an education in [...]

Abstract
This paper emphasizes the influence of TV programmes for children on their ethical values, taking some programmes of the Spanish television (TVE) as examples. Their contents [...]

Abstract
Research on the role of women in advertising in the last years has continued to be that of a sex appeal. In the majority of cases, women are used to promote products aimed [...]

Abstract
The Law in Education, recently passed by the Spanish Parliament, provides a good opportunity to promote a critical view of audiovisual media and television among the Primary [...]

Abstract
No professional of the mass media would dare to say without much ado that ‘anything goes’ to obtain publicity, to gain hearing or to compete with the adversary. That's [...]

Abstract
This paper presents the results obtained from a sample of adolescents from the Basque Country (Spain) regarding the relationship between their personal values and the values [...]

Abstract
Our general aim is to analyze whether television viewing habits contribute to defining the meaning of gender in a sample of 577 teenagers (270 boys and 307 girls) from the [...]

Abstract
This paper provides an analysis of 37 short audio-visual stories told in sketches (like a storyboard). These works were drawn by teenagers of two high-schools of Federal District [...]

Abstract
The family and mass media are the power of the society nowadays. The relationship established between them is necessary because they determine each other. This article develops [...]

Abstract
This essay approaches the problem of TV consumption regarding children in the present situation. It gives an opinion about the former proposals and offers the only possible [...]

Abstract
The audiovisual design of television continuity, as a model of corporate communication specific of television, is an identifying wrapper of the television channels. It has [...]

Abstract
Television is the most important mass media. Spain and Europe are facing deep changes caused by the implantation of digital technology. In this context, it is very important [...]

Abstract
Being part of the Society of Knowledge implies to accept the importance of the mass media in the construction of the social structure. There is no doubt about the hegemony [...]

Abstract
This article presents the preliminary results of an investigation on the meaning of television in the daily life of children, which corresponds to a study carried out on with [...]

Abstract
This paper presents part of an investigation titled «Child and television: contributions to the teacher’s work in children’s education». It studies the way in which [...]

Abstract
This work focuses on a multiple perspective of literacy adopted in accordance with the deep changes taking place in society as a result of the new Information and Communication [...]

Abstract
The focus of this contribution is the relationship between education and television. The main idea is that it is not only possible to teach television, but it is often television [...]

Abstract
Contemporary strategies of marketing and advertisement have overloaded the mass-media helping to create a materialistic society where children have become both socio-economic [...]

Abstract
This article shows some results of a present study about the main childhood stereotypes in TV programmes (soap operas, sitcoms), news and advertising. The application of content [...]

Abstract
The purpose of this study is to provide a social and educational description of the influence of TV in children’s lives. The sample included children from the 2nd level [...]

Abstract
Elderly people spend long hours in front of TV without any kind of planning. Thus, it is necessary to study TV consumption and offer guidelines to help them to watch TV from [...]

Abstract
TV has an ever-increasing power to penetrate into our homes, into public spaces and into our schools. This reality issues a challenge to parents, families, public administrations [...]

Abstract
TV has a great power as an educational tool for children. Teachers, politicians, directors, parents and general public should join forces to take advantage of TV as an instrument [...]

Abstract
This paper shows the results of a study on TV consumption at home that has been developed both in state and private Primary and High schools. This paper tries to emphasize [...]

Abstract
This paper presents some ideas about how the author sees the current television in Spain. It has been calculated that today in Spain one student of Primary or Secondary school [...]

Abstract
The increasing influence of television on childhood is unfortunately not always in accordance with the established values, principles and behaviours practised at home. This [...]

Abstract
This research tries to contribute with some information, reflections and proposals on television, and its main goal is to explore the possibilities that television offers [...]

Abstract
Education used to be in the hands of three actors: parents (and/or other family members or tutors), educators or teachers, who shared time inside the classroom with the children; [...]

Abstract
Frenzy journalism involves a determined endeavour to take active part in the subsequent future and development of an event: a journal introduces a topic for several days. [...]

Abstract
Unfortunately for visual impaired people, our society is characterised by the exaltation of the image and audiovisual media with a strong visual component. In spite of this [...]

Abstract
A new debate has arrived to the Education System. It deals with the need of an alternative teaching, an education that exceeds the academic traditions and studies the social [...]

Abstract
Infant television newscasts are news programs for children and teenagers. In some countries they are among top places. This article will research on the origin of the first [...]

Abstract
This article analyzes the strategies followed by the BBC channel to legitimize its role as public television through an approach to the citizens and a diversification of contents [...]

Abstract
What does watching a movie mean? In the first place the spectator places itself facing to a constructed reality, a story and a plot. In addition s/he also sees the elements [...]

Abstract
Some theoretical contributions to the Media Literacy set up the dialogue, the exchange and the renegotiation of meanings as a starting point for interaction and knowledge. [...]

Abstract
Nowadays television plays an important role in the socialization of children and adolescents, by making available a wide range of models of behaviour. However, watching television [...]

Abstract
TV serials analyzed in this paper show a representation of stereotyped gender. These cultural products, despite its apparent modernity, reproduce inequalities in the representation [...]

Abstract
The aim of this study was to analyze whether television viewing habits themselves contribute to defining the gender significance in a sample of 577 adolescents (270 boys and [...]

Abstract
This paper presents the preliminary exposition and results of a feasibility project for an Observatory of Consumption of Infantile Television that contributes with indexes [...]

Abstract
The main goal of this work is to analyze the education of young people about TV in non-Mediterranean European countries, especially devoted to the French community of Belgium. [...]

Abstract
The television is still the media with the biggest approach in Spanish homes. Despite this fact, it is no longer the main leisure and fun media for young people in the last [...]

Abstract
Nowadays in Brazil, some social organizations, governments and mass media are discussing the need to establish an oversight committee to guarantee the quality of television [...]

Abstract
Children television in Spain is closely bound to the widespread commercial TV model. The analysis of children programmes broadcast in a regional channel of Spanish public [...]

Abstract
What is usually known about television for children are the programmes broadcast. In contrast, the underlying criteria as well as their conditioning factors are largely unknown. [...]

Abstract
Few means provide us with more controversial and interesting materials in a moral sense than television contents do nowadays. By showing many cases which involve a conflict [...]

Abstract
This article is based on the research project titled «Pedagogical uses of a quality television for child and youth audiences», by an inter-institutional agreement between [...]

Abstract
The process of reception cannot be equated to visualisation. Many factors are involved in the act of looking; the subject’s background, their level of communicative competence, [...]

Abstract
The main point in this article is to discuss the development of the critical reception. The method establishes an analysis of the codes and cultural sources of a specific [...]

Abstract
Conventional television is getting transformed and diversified to adapt to the new requirements and conditions of the new digital contexts. This means deep transformations [...]