Abstract
Network initiatives related to literature and the humanities are on the rise. Many of these initiatives are collaborative creations. Google has initiated and promoted some of these initiatives in recent years. Google’s most recent experiment, Google Poetics, converts random words [...]Abstract
In 2010 technology trends became popular that were as diverse and innovative as net neutrality, internet television, video on demand, mobile commerce (due to the increase of the smartphone market), new algorithms that try to compete with Google, content spam, augmented reality, progress [...]Abstract
The introduction and consequent consolidation of information technology and telecommunications in audiovisual stories gives the receiver the ability to change from the traditional role of passive spectator to active user. In this scenario it is necessary that brands and creators work [...]Abstract
The digital narratives employed by political parties in Spain, France, Portugal, and the United States are analyzed with particular attention paid to transmedia. We perform a content analysis of the parties’ webpages and online platforms, and the messages referenced therein, and [...]Abstract
This article summarizes an investigation into the strategies employed to promote Spanish scripted television (TV fiction) on the Internet. The role of mediation between television networks and their audiences is studied through the content analysis of 515 broadcast-related web sites [...]Abstract
The present article offers a proposal of deconstruction of the news to adapt it to the new media placing the focus in the audiovisual -up of the textual-, incorporating the key ingredients of the digital environment (multimediality, hypertextuality, interactivity) and fixing paths [...]Abstract
Podcasting has created an own narrative that provokes a rupture of the traditional radio´s language due to the transmedia configuration of its contents and its multiplatform strategies. By analyzing the most relevant Spanish podcasts and through in-depth interviews, this investigation [...]Abstract
Transmedia storytelling has become a useful strategy for fiction, documentaries, and for marketing and corporate communication. However, the study of this new tool applied to journalism and reporting has received less attention and has been more recent and theoretical. The aim of [...]