BiblogTecarios (“blogging librarians”) was created with a clear objective: to offer its members the possibility of having a platform to publish their knowledge, concerns and opinions about their professional sector, that of Information and Documentation. Since its beginnings it has been clear that the purpose of the project was not intended to allow a few to publish each day, but rather that the more people participating in the project, the greater variety of topics could be discussed.Now that BiblogTecarios has 40 blogs, communication tools are essential for the proper functioning of the website, as well as the desire to work on a joint (collaborative and cooperative) project. Crowdsourcing, or the collective intelligence of its members, helped this project to grow; personal connections and collective work are the key pillars for its continued growth. BiblogTecarios connects people: it is crowdsourcing.
Abstract
BiblogTecarios (“blogging librarians”) was created with a clear objective: to offer its members the possibility of having a platform to publish their knowledge, concerns and opinions about their professional sector, that of Information and Documentation. Since its beginnings it [...]
La comunicación municipal trasciende la simple información sobre servicios públicos, actividades, proyectos o trámites administrativos. Las estrategias comunicativas y de información en el contexto local se orientan hacia los ciudadanos para poner en valor un proyecto municipal compartido en el que éstos se implican como prosumidores en el diseño y desarrollo de estrategias sectoriales vinculadas a las políticas públicas. En consecuencia, los ayuntamientos deben integrar en su estructura una dirección de comunicación que asuma la función de información pública desde la gobernanza, la transparencia y la participación ciudadana proactiva. Desde la primera legislatura democrática en 1979 la evolución y adaptación de sus procesos y rutinas productivas se justifica por la necesidad de configurar una percepción positiva de la acción del gobierno y consolidar su reputación institucional. En este trabajo se realiza una aproximación a la dirección de comunicación municipal basada en los modelos rígidos y estandarizados de los años 80 y 90, para incidir en la revolución actual que representa el paradigma de la comunicación 2.0, la implementación de la web social en el contexto de proximidad y la estrategia de medios sociales.Abstract Municipal communication transcends the simple information about public services, activities, projects, and administrative procedures. Communicative and information strategies in the local context are oriented towards citizens who participate in a shared municipal project in which they are prosumers in the design and development of sectorial strategies linked to public policies. Consequently, city councils must integrate a communication structure that takes advantage of public information from governance, transparency, and proactive citizen participation. Since the first Spanish democratic legislature in 1979 the evolution and adaptation of process and production routines has been justified by the need to shape a positive perception of government action and consolidate their institutional reputation. In this paper an approach to municipal communication, based on the rigid and standardized models of the 80s and 90s, is presented to influence the current revolution that represents the paradigm of communication 2.0, the implementation of the social web in the context of proximity and social media strategy.
Abstract
La comunicación municipal trasciende la simple información sobre servicios públicos, actividades, proyectos o trámites administrativos. Las estrategias comunicativas y de información en el contexto local se orientan hacia los ciudadanos para poner en valor un proyecto municipal [...]
BiblogTecarios: the power of connections and crowdsourcing 