Abstract

Strategic reflections on analysis of traffic sources for library websites. In an environment where search engine optimisation, exposure to the social web and visitor loyalty become prominent features in web analytics metrics, there is a need for a benchmark with commercial sites to adjust good practises in metrics for library websites. The transition that libraries are making to digital services and resources requires taking note of web analytics strategy, marketing, search engine optimisation, links exchange, and loyalty policy, well-developed in commercial websites.

Abstract

Starting from the importance of public library statistics collected in Spain, the value and usefulness of these statistics are analyzed from the different perspectives that the authors have gained throughout our professional careers: librarians, library associations, and researchers. Finally, we conclude that several improvements are necessary to enhance the quality of the data and their value and to achieve the engagement of all those involved in the collection, publication, and analysis of data.