Abstract
Universities are currently immersed in what is known as the process of European convergence to create the European Higher Education Area (EHEA). The aim is to establish a standardized, compatible and flexible European university system that enables graduates and undergraduates to [...]Abstract
Fifty years after the introduction of Communication studies into Spanish universities, this article presents the results of a descriptive investigation of on-campus university education in Advertising and Public Relations in Spain, with the dual aim of gaining an understanding of [...]Abstract
The creation of an Europe based on the knowledge represents for the universities a great challenge. For it, the European Union has created the european space of the university education, across which the improvement of the systems of education and formatiAbstract
The impact of the Spanish government decree RD 43/2015 on Library and Information Sciences studies is analyzed. The implementation of the European higher education area (EHEA) in Spain established the four-year bachelorís degree, a minority model in Europe, but very common in the [...]Abstract
Reflection on the benefits to Spanish universities of the Bologna process for standardizing European university studies. Considered factors are: globalization, European integration, labour market needs, and changes in training due to the new technologies.Abstract
Different authors have pointed out the importance of applying competitive intelligence (CI) to non-business sectors (public administration, universities, non-governmental organizations, etc.). Besides, universities increasingly apply management tools and techniques coming from the [...]