Abstract

The spread of mobile devices –smartphones and tablets– does not go unnoticed by media companies, and particularly by press companies, which have seen in mobile content a new and profitable source of income. The aim of this article is to explain how newspapers are adopting mobile strategies and the business model behind their strategies.

Abstract

The paper proposes an approach to the study of the economics of cybermedia, with the aim of describing the structure and economic logic of communications and cultural industries on the Internet. Given the breadth of the subject, the article analyzes the economics of cybermedia by studying the competitive model of the industry, describing the main actors involved in this market and analysing the business and financing model of cybermedia, with a focus on revenue structure.

Abstract

The paper proposes an approach to the study of the economics of cybermedia, with the aim of describing the structure and economic logic of communications and cultural industries on the Internet. Given the breadth of the subject, the article analyzes the economics of cybermedia by studying the competitive model of the industry, describing the main actors involved in this market and analysing the business and financing model of cybermedia, with a focus on revenue structure.

Abstract

This paper presents the results of two correlative empiric studies in which the author analyzes the role that advertising had in creating new forms of press in the late 20th century -free printed press and online press- and how these related to elements of journalistic design. The first study confirmed the central role that advertising has had in the creation of the free printed press and online press. The second study showed that both types of press have used journalistic elements in a similar way, by integrating the advertising component in page design. This research shows up the change it is happening in the press in relation to unpaid contents, with a clear bet to advertising content as opposed to news and its implications to the advertising sector.

Abstract

In recent decades, technological advances have enabled the news to go farther, faster and to more consumers. The spatial and temporal constraints that had always affected the information sector lost their importance, opening a window of opportunity thanks to digitization and the internet massification. However, the promised potential quickly faded: the lack of investment, excessive voluntarism and the distance between media companies and research led the media industry to successive failures, with thousands of media closed worldwide. Today, there is no doubt that journalism is experiencing one of the worst periods in its history. It may sound strange that technological evolution has converted an opportunity into a difficulty, but it happened. Nonetheless, how can the process be reversed, transforming the current difficulty into the previous opportunity? This paper delivers some proposals that seek to explore the potential of mobile devices and looks towards these as an escape from the crisis that affects the media companies.

Abstract

YouTube is a company representative of its original context, Web 2.0, that originally positioned itself as an open and collaborative platform to broadcast videos created by all kinds of users; their slogan was, and remains, Broadcast yourself. The acquisition of YouTube by Google introduced it in the search for profit in the framework of OTT (over the top) communication. The YouTube homepage reveals the successive business policies followed by the platform. In this work we analyze the evolution of the unlogged homepage of YouTube Spain between 2009 and 2018. We observe the gradual disappearance of the videos produced by private users and its replacement by those made by professional users (youtubers) and cultural industries. There is a remarkable parallelism between the implementation of business models and the greater or lesser recommendation of video from one kind of user or another.