Abstract

Since 2014 the media is no longer merely struggling for survival. They are now founding innovative departments and organizing hackathons to develop new products. These changes indicate that journalism is evolving and enjoying an era of opportunity. It is undergoing a process of permanent transition which requires proactive and flexible professionals who dialogue with the audience, produce multimedia information using their smartphones, occasionally use drones, and even create informative documentaries with augmented reality. In this paper a dozen consultants and innovation managers working in Spain, the United States, and Latin America analyze the new demands of the sector. This qualitative perspective is combined with a study of job offers posted on the website Infojobs located in Spain. The conclusion of both approaches is that the most necessary professional is that of the adaptive journalist, who is able to create informative content, integrate into multidisciplinary teams, and take up functions that engage with audiences.

Abstract

Television debates during electoral campaigns constitute a central element within the political communication sphere. This research examines the digital conversation on Twitter on the broadcast of two television debates during the general elections campaign in Spain in April 2019: #ElDebateDecisivo of Atresmedia (among male presidential candidates) and #L6Neldebate of La Sexta (among female political candidates). The research provides a renovated perspective regarding the progressive feminisation of politics, establishing a correlation among key variables, such as the gender of the political leaders participating in the debates, the role of television as the main means during elections, and the influence of the public interaction on Twitter. Methodologically, the study pays attention to 313,343 impacts generated by 101,510 users or nodes. As pointed out in the conclusions, in the masculine debate (#ElDebateDecisivo) the active audience’s contribution to the public and political debate is defined in a more banal way, in contrast with the women’s debate (#L6Neldebate), in which a more political consciousness is perceived.