Efficiency of managing the production capacity of service enterprises, taking into account customer motivation

Abstract

This paper presents a methodology that has been developed for analyzing the production activities of posts, which allows to identify customers by their categories and territorial "affections", the emergence of which should be activated by a specific service enterprise. An algorithm has been developed for finding solutions for improving the quality of services and customer service conditions for a car service center. The practical implementation of the methodology was carried out on the basis of existing service enterprises for servicing trucks. Measures were found to increase the capacity of the production of service enterprises, which allows a particular enterprise to maintain its economic stability in a competitive environment. The criteria reflecting the production activities of the auto service enterprise are selected in accordance with justified principles. It is established that regular customers who apply for services more than three times, bring more revenue.