Go-to-market strategy for mov.E

Abstract

While the electric vehicle market is growing more than ever, it is expected to slow down in the 2030s due to one major issue that is capable of decelerating its current strong growth and expansion – charging infrastructure constraints. They arise due to the fact that the existing electricity grid will not be able to accommodate the increasing demand in high density areas where charging opportunities are limited and the number of electric vehicles high. mov.e has created a digital sharing platform, that provides the base for the first collective electric vehicle charging system, and is connected to its IoT smart plugs, which simply replace existing standard sockets. After having been able to work on its idea with industry experts as part of an intensive 10-week incubation program in Silicon Valley, the team behind mov.e has not only received enough positive feedback that its solution is in high demand and technically proving its potential to speed up the electric mobility revolution, but has also decided on the business model behind its idea. It is now at the stage of finalizing its prototype. Until then, mov.e needs to figure out how it can best penetrate the market and how it can effectively deliver its solution to the end customer to eventually disrupt the way of charging electric vehicles and to provide the ground for an electric vehicle full-scale adoption for the years ahead.

Original document

The different versions of the original document can be found in:

• http://hdl.handle.net/10362/69187