Research on Passenger Seat Choice Behavior in Airline Revenue Management

Abstract

ong with the gradually growing fierce competitions in air transport market, all large airline companies are seeking ways to increase revenues and enhance competitiveness, setting basis for application of revenue management system in domestic market. Taking revenue management theory as the background and combined with existing research results of passenger choice behavior theory, in the thesis, exploratory researches on airline passenger seat choice are made. Analysis on passenger seat choice behavior from the aspect of consumer behavior theory, and choice preference and choice probability of passengers under the circumstance of different seat classes in the same flight are researched. This thesis includes the following aspects: firstly, reviewing history of revenue management development, pointing out the main direction of the research, summarizing theory, research history and current status of discrete choice model and PODS passenger choice model in de tails and analyzing similarities and differences between applications the two models. Secondly, a pplying discrete choice model and analytic hierarchy process to establish passenger seat choice model and estimating parameters of the established model, then further analyzing application of this model in seat inventory control. Thirdly, discussing application status of the passenger choice model through investigation, and comparing with the actual survey results to prove practicability and validity of the established model.

Original document

The different versions of the original document can be found in:

• http://dx.doi.org/10.2991/meici-15.2015.246 under the license https://creativecommons.org/licenses/by-nc

• https://download.atlantis-press.com/article/25272.pdf

• https://www.atlantis-press.com/proceedings/meici-15/25272,

https://academic.microsoft.com/#/detail/1960974997 under the license cc-by-nc