The Role of Personality Traits through Habit and Intention on Determining Future Preferences of Public Transport Use

Abstract

complex set of factors may affect transportation mode choice. While earlier studies have often considered objective factors in determining preferences of public transport use as a sustainable transportation, subjective factors such as personality traits are underexplored. Therefore, this study aimed to investigate the influence of personality traits on the number of future public transport use. Additionally, “car habit” and “intention toward using public modes” were considered to be important. For this purpose, a case study from departure passengers at Imam Khomeini International Airport (IKIA, Tehran, Iran) was conducted between January and February 2015 at IKIA. Results of structural equation modeling (SEM) shows that only neuroticism and extraversion personality traits were significant in determining future public transportation mode choice. However, the model indicates that these traits indirectly influence intention and car habit. Neuroticism was found to have a total effect of −0.022 on future public transport use, which represents a negative association with public transport use, while extraversion positively influenced future public transport use with a total effect of 0.031. Moreover, the results found interestingly that car access had a better fit to the data than the number of cars in household (NCH); both had significant positive effect on car habit, but only car access had a significant influence on intention. Furthermore, the effect of socio-demographic variables such as age, gender, educational level, income level, and body mass index (BMI) were determined to be significant in identifying choice of future transport mode to airports, which is explained in the discussion section of this paper.

Document type: Article