El funware es una estrategia motivadora que consiste en usar recompensas típicas de los juegos en entornos virtuales no lúdicos para aumentar la participación de una comunidad. Así, incentiva en los usuarios acciones constructivas por las que estos obtienen un reconocimiento en forma de distinciones simbólicas, como puntos o insignias. La estrategia se ha aplicado con éxito en una multitud de plataformas, especialmente en sitios de recomendación social como Foursquare, TripAdvisor y el programa Google Local Guides. Este trabajo identifica en qué elementos motivadores se sustenta la ludificación (gamificación), analiza los citados sitios de recomendaciones, presenta algunas claves para el diseño de un funware eficaz, y señala los límites y peligros de esta estrategia.
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Published on 25/04/18
Accepted on 25/04/18
Submitted on 25/04/18
Volume 12, 2018
DOI: 10.3145/thinkepi.2018.36
Licence: CC BY-NC-SA license
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