Strategy and management, the foundations of any successful brand - Escalada 2019a - Scipedia

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Estrategia y gestión, los cimientos de cualquier marca exitosa

S. Escalada

1 Title, abstract and keywords

2 The main text

3 Bibliography

4 Acknowledgments

5 References

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Document information

Published on 10/07/19
Submitted on 10/07/19

DOI: 10.24265/cian.2019.n9.01
Licence: Other

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Keywords

Brands • Management • Strategy • Brand Management • Branding

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