How the Blockchain is changing Money and Business
Ghose, A. (2018). What Blockchain Could Mean for Marketing. Harvard Business Review.
Harvey, CR, Moorman, C., and Toledo, M. (2018). How Blockchain Can Help Marketers Build Better Relationships with Their Customers. Harvard Business Review. Available at https://hbr.org/2018/10/how-blockchain-can-help-marketers-build-better-relationships-with-their-customers
How the Blockchain will radically transform the economy?
Dal Mas, F., Massaro, M., Verde, JM and Cobianchi, L. (2020). Can the Blockchain Lead to New Sustainable Business Models? Journal of Business Models, Vol. 8, No. 2, p. 31-38
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Published on 09/05/22
Submitted on 09/05/22
Volume Chapter 2 – Artificial Intelligence & Blockchain, 2022
Licence: CC BY-NC-SA license