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• Design Thinking in Film and Television Ideation: Enhancing Concept Development

  A. Surname, . Name, S. Ntsanwisi

  International Journal of Multidisciplinary Educational Research and Innovation (2024). 2

  
  

  Abstract

  This article explores the integration of design thinking into the ideation phase of film and television production through the Media Innovate project at the Durban University of Technology. By employing design thinking methodologies, the project aims to enhance students' creative processes and bridge the gap between academic training and industry practice. Through user-centered problem-solving, students develop feature and short film scripts that address real-world challenges while cultivating entrepreneurial skills. The study follows an exploratory, qualitative methodology, utilising observation of students enrolled in the project to assess the impact of design thinking on their approach to media innovation. The observation focuses on how students apply design thinking principles such as empathy, ideation, and prototyping to their creative work, enabling a deeper understanding of stakeholder needs and fostering self-sustainability. Findings suggest that incorporating design thinking not only enhances creative outcomes but also prepares students for economic growth opportunities in the media industry. This research contributes to the broader discourse on the relevance of design thinking in the creative industries and it’s potential to transform educational practices in film and television production, equipping students for real-world success.

  Abstract
  This article explores the integration of design thinking into the ideation phase of film and television production through the Media Innovate project at the Durban University [...]

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