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• Com ens pot ajudar la IA generativa en l’elaboració d’anàlisi d’empreses

  P. Santandreu

  4rceec (2025). Vol. La contribució dels professionals de l’economia, 123

  
  

  Abstract

  This article explores how generative artificial intelligence (AI) can assist analysts in conducting analysis of companies. Generative AI tools, such as ChatGPT or Copilot, enable faster and more efficient data retrieval, complex calculations, text summarization, and customized report creation. This technology automates repetitive processes, allowing analysts more time to focus on strategic decision-making and problem-solving. Despite these advantages, the article emphasizes the need for critical assessment of potential AI errors and highlights the importance of customization and subject-matter expertise to avoid biases. JEL Codes: M21, G32 i C63.

  Abstract
  This article explores how generative artificial intelligence (AI) can assist analysts in conducting analysis of companies. Generative AI tools, such as ChatGPT or Copilot, [...]

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