Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental la publicación anual de artículos académicos en cuatro campos bien delimitados:
Periodismo (prensa escrita y medios digitales)
Relaciones Públicas
Publicidad
Comunicación audiovisual
Los artículos también pueden enfocarse en aspectos sociológicos, antropológicos, lingüísticos y tecnológicos relacionados con los medios de comunicación, su impacto en la sociedad, así como en la palabra del mensaje mediático.
Correspondencias y Análisis tiene como objetivo contribuir con la difusión de la producción científica de los comunicadores sociales, tanto nacionales como extranjeros, brindándoles mayor visibilidad. Mediante la indización, se busca configurar la revista como una fuente importante de consulta global, dirigida a los estudiantes y profesionales de las ciencias sociales y humanísticas.
Scope
Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental [...]
In times where the consumer is able to find what he wants without being interrupted by advertising, advertisers are required to expand their messages through new alternatives that connect the audience with the brand in an attractive way. The advergame is part of these new tools as it seeks to retain consumers through interactive games that represent the brand’s values, characteristics and benefits. To understand the influence of this advertising tool in Lima’s youth, this article makes an analysis on the attitude they generate towards the brand depending on the treatment that is given in the game, the exposure time and other variables.
Abstract In times where the consumer is able to find what he wants without being interrupted by advertising, advertisers are required to expand their messages through new alternatives [...]
The increasing number of electronic mobile devices like tablets and smartphones, with capacity to tape and report audiovisual contents, has made a considerable impact in reporter’s work. The possibility of taping live images without having to move a TV camera in courtroom, o even better, being able to transmit news, perceptions or opinions during judicial proceedings by Social Media (over all Twitter) not only has changed the way in which journalists work, but it has also suppose a series of benefits and risks for the judicial proceeding itself. In the same way that in the late 1990s, the O. J. Simpson trial (USA) wasthe reference for the debate on the access of TV cameras in Courts, today, the Oscar Pistorius (South Africa) is the field of proofs to visualize those changes that Twitter has introduced in the journalistic coverage of Courts.
Abstract The increasing number of electronic mobile devices like tablets and smartphones, with capacity to tape and report audiovisual contents, has made a considerable impact in reporter’s [...]
This article analyzes and compares the cultural and audiovisual features that determine the styles and informative treatment of similar news content, issued by two private means different country: Peru and Spain. The study was made using the protocol Fact Efficient Model Construction (MOCIAE) and detects a clear bias in favor of the government’s position in both countries. However, as in the Spanish case increased presence of formal elements of staging and multiperspective opinion, the Peruvian version is detected finds treatment and focus less textual and predominantly spectacular, based on the use of resources ambient sound and the violent actions of the protesters.
Abstract This article analyzes and compares the cultural and audiovisual features that determine the styles and informative treatment of similar news content, issued by two private [...]
Sports journalism stands out as a form of reporting of high social impact due to the universality of sport and also because of its deep-rooted intranational significance. This journalistic field runs through a moment of flourishing where new specialized media in the different platforms were born and thereby a profound transformation in their structures. This kind of journalism has become an innovative and extremely dynamic area, defined by its continuous exploration of new ways of storytelling embracing new digital technologies. This article focuses on some of the latest trends in sports journalism, which are claimed to show the way for the following years like new multimedia, interactives, data journalism or longform features.
Abstract Sports journalism stands out as a form of reporting of high social impact due to the universality of sport and also because of its deep-rooted intranational significance. [...]
This paper presents an Epistemic Critical Discourse Analysis matrix applied to the column “Opinion state and clientelism” by Alicia Eugenia Silva, published in newspaper El Tiempo on January 30th 2010 during prelectoral period of campaign to Congress in Colombia. This analisis identifies pedagogical components and didactic strategies in the discourse. Besides, it point out manipulation textual elements that induced to reader for take part for writer’s interests or informative company. Thus, this ignited a complex process between author and reader based on language, ideology, communication of beliefs, and social interaction.
Abstract This paper presents an Epistemic Critical Discourse Analysis matrix applied to the column “Opinion state and clientelism” by Alicia Eugenia Silva, published in [...]
10 April 2016 will be the presidential election in Peru. The media will cover the activities of the leading candidates and rummage in their resumes. In this process, the press will be tempted to use propaganda techniques, a category traditionally associated with political actors. For example, they may appeal to stereotypes, express their opinion through seemingly independent sources and select facts to build an ideological discourse. For its part the press agents of candidates and political marketing experts are hunting for journalists.
Abstract 10 April 2016 will be the presidential election in Peru. The media will cover the activities of the leading candidates and rummage in their resumes. In this process, the press [...]
“Águila Roja”, Globomedia’s TV series broadcasted by the Spanish public national wide television TVE (Televisión Española), has been turned into an interesting audience phenomenon in the last years in Spain; that’s the reason why it has been made a distributive audience research, a way to make inquiries about this TV series evolution from February 2009 to January 2012 with audience’s average, golden minute and share data comparisons by seasons and episodes. At the same time this information has been set in the environment in which the episodes were broadcasted to get a global wide vision.
Abstract “Águila Roja”, Globomedia’s TV series broadcasted by the Spanish public national wide television TVE (Televisión Española), has been [...]
The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). Since 2006 it has become necessary not only to increase interaction particularly via social media, but also to incorporate aspects of organizational responsibility and its foundations in values (Kotler, Kartajava, & Setiawan, 2011) which directly influence in building its image (Capriotti, 2009) and reputation (Villafañe, 2004). This article analyzes the image and reputation of some private organizations in Mexico through the study of the activity they have in this social media. The results of this research suggest some conclusions regarding the importance of strategy in the use of Twitter as a basis for building the reputation of the organizations which must recognize the communication as a two-way process that accounts for interaction processes and mutual influence over time.
Abstract The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). [...]
From the exhibition of some forms of organization communication theories, this text looks for to identify the theoretical foundations that they allow to characterize like interdisciplinary to the field of the communication, mainly marked by the contributions of social sciences like sociology, the economy and social psychology, among others. Once identified the main characteristics of the history of the communicational thought, some parameters set out to update the field of the theories of the communication, a dynamic and changing field, mainly by the own particularities of the communicative phenomenon, put under changes and continuous modifications. In last instance, some epistemological and pedagogical reflections consider that they try to help to make more dynamics communication theories field, from seeing the paper which they play in the construction of the study objects of the field and in the formation of professionals of the communication.
Abstract From the exhibition of some forms of organization communication theories, this text looks for to identify the theoretical foundations that they allow to characterize like [...]
This research analyzes the managerial structure of the principal general diaries of Spain from a critical perspective. We come into the structural connections between the Spanish groups of communication, seeing the links with other media, industrial, financial and political sectors. In the same way, we contemplate the international projections of these groups, especially to the rest of Europe and South America. We approach to the real issuers of the journalistic discourse and to the determinants that impede nowadays the real informative pluralism in the Spanish media system.
Abstract This research analyzes the managerial structure of the principal general diaries of Spain from a critical perspective. We come into the structural connections between the [...]
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The Influence of Advergaming over university students in Lima 
