Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental la publicación anual de artículos académicos en cuatro campos bien delimitados:
Periodismo (prensa escrita y medios digitales)
Relaciones Públicas
Publicidad
Comunicación audiovisual
Los artículos también pueden enfocarse en aspectos sociológicos, antropológicos, lingüísticos y tecnológicos relacionados con los medios de comunicación, su impacto en la sociedad, así como en la palabra del mensaje mediático.
Correspondencias y Análisis tiene como objetivo contribuir con la difusión de la producción científica de los comunicadores sociales, tanto nacionales como extranjeros, brindándoles mayor visibilidad. Mediante la indización, se busca configurar la revista como una fuente importante de consulta global, dirigida a los estudiantes y profesionales de las ciencias sociales y humanísticas.
Scope
Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental [...]
In the academic careers of subfields like Journalism, the communicational field is at a crisis caused by the gap between theory accumulation and knowledge reproduction. Thirty years ago, Verón and Martín-Barbero proposed a new approach, displacing analysis of the media to mediations. In 2008, Scolari started focusing in the hypermediations, consisting of forwards, hybridization and contaminations. In 2009, Castells put emphasis on the observation of social transformations provoked by mass auto-communication. While we must think in dismassification and fragmentation, obsolete notions like massive culture or cultural industry resist, reducing the profession to a poor monologue with little incidence in the informative management. The subject of this paper is to discuss the factors that disturb the connection between two academic plans necessarily interdependent.
Abstract In the academic careers of subfields like Journalism, the communicational field is at a crisis caused by the gap between theory accumulation and knowledge reproduction. Thirty [...]
The journalistic images are subject to debate and controversy: from the girl of Trang Bang to the most recently images of women and female kids during the earthquake and the cholera epidemic in Haiti in 2010, comments on the symbolic and communicative value of the pictured subject keep occurring. The press images awarded as “photo of the year” by World Press Photo in the period between 2000 and 2011 represent international conflicts and disasters where the main characters are mostly women and children, plenty of drama and pathos. The axes of the discussion are the main photography situation on the daily journal front page, against the right to privacy, the iconic representation of the sick people and victims of disasters and the social discussion through the network.
Abstract The journalistic images are subject to debate and controversy: from the girl of Trang Bang to the most recently images of women and female kids during the earthquake and the [...]
The concepts of disinformation and misinformation have almost as many meanings as the number of authors who have treated them. Considered from the semiotic and psychological point of view, disinformation and misinformation seem to be the result of the inadequacy of what is communicated to the reality of an object. The focus of both Political Science and Public Relations is set on disinformation / misinformation as an example of how masses and public opinion can be manipulated, while the vision of Communication Sciences and Information considers such behaviours as natural features of the media in a clearly oversaturated communications ecosystem. This paper describes the different approaches to the topic of disinformation/misinformation made in the above mentioned scientific disciplines.
Abstract The concepts of disinformation and misinformation have almost as many meanings as the number of authors who have treated them. Considered from the semiotic and psychological [...]
The statistics of the major international health organizations, shows that most affected by sexually transmitted infections (STIs) are young, which also can have consequences that affect the rest of their lives. An audience study to understand how a selected sample of university students construct ideas about these diseases, how these notions are reflected in their sexual practice, and what sources prefer to learn on the subject, reveals that traditional media are no longer within of the main areas in which they obtain information or share ideas about STIs. Neither their schools provide reliable information on the subject. They prefer face-to-face communication, and the Internet and social networks to the extent that allow interactivity and dialogue. They favor a playful perspective as well as practical and useful information.
Abstract The statistics of the major international health organizations, shows that most affected by sexually transmitted infections (STIs) are young, which also can have consequences [...]
In the area of specialized news reporting, fashion occupies an increasingly role. The demand of the next media professional requires knowledge, deepening and practice to offset the presence of interested and intruder sources, which annul the role of the Fashion Journalist. This investigation is based on aspects like the lack of fashion specialized journalists formation, the lack of quality inside the journalistic texts and also the perspectives of new companies and work inside the Fashion Communication sector. The content analysis based on the VAP Tool (Value Added Journalism) that measures the quality of the information and also the making of personal interviews directed to specialized fashion sources that composes the methodological corpus of the investigation.
Abstract In the area of specialized news reporting, fashion occupies an increasingly role. The demand of the next media professional requires knowledge, deepening and practice to offset [...]
This article pretends to be an approach to an academic debate between two scenarios that have risen amongst reading as we know it. With the integration of technological devices as iPads, Kindles, laptops, etc. the objectives, experiences and actors that participate in the reading process are inevitable affected, re-configuring the concept. This is why it is worth to distinguish both scenarios and generate a conversation that lead us to integrate both worlds and make reading a rewarding experience that’s integrated to digital life.
Abstract This article pretends to be an approach to an academic debate between two scenarios that have risen amongst reading as we know it. With the integration of technological devices [...]
The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This technique enables organizations to approach their target public in order to communicate about theirs products, services, activities and behavior. It is expected to obtain placement, identification and also, to strengthen relation and communication with the public.
Precisely, this explanatory research carried out in two groups (control and experimental) demonstrated that the organization of the work sessions in deed has influence on the image of the clients of a company. According to the results, it is stated that there is a 96.7% level of correlation between both variables.
Abstract The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This [...]
The article presents one panoramic viewpoint on social media influence in the work of professional journalism. The use of social media as information sources and their impact on information processing and news production routines are described. It is concluded that social media influence growing in the journalistic activity that becomes effective in contemporary society.
Abstract The article presents one panoramic viewpoint on social media influence in the work of professional journalism. The use of social media as information sources and their impact [...]
The increased cultural activity in Peru within the last years requires a media complement that contributes to advance in this sector and educate the public. In addition: culture, education and economy are key factors for social development and media must assume their responsibility by not just emitting informative messages, but also instructive, critic and orientated ones. According to academic and operatic music specialists and professionals, cultural journalism in Peru is not fully developed: in many situations great importance events are omitted and in others only trivial aspects are published. In that sense, to address such issues information professionals require a constant preparation and a high sense of ethics so they build a solid section with useful information for the public.
Abstract The increased cultural activity in Peru within the last years requires a media complement that contributes to advance in this sector and educate the public. In addition: culture, [...]
This research explores the discursive construction of the quality of sacrifice of the soccer player Paolo Guerrero in printed Peruvian Sport Journalism during the Copa America Argentina 2011 and the World Cup Brazil 2014 Qualifiers. To do that, various strategies used in the newspaper articles are identified in order to represent the sacrifice as a supposed essence of our national identity. It argues that the exaltation of sacrificial worship through the figure of Guerrero constructs a “must-be” for the Peruvian nation, since this alleged sacrifice is always made for the nation and their entire community’s interests. The critical spirit of this work is to locate, within the journalistic texts referred, the fissures and paradoxes that are hidden in their own textures, so this essentialist ideology can be denature and propose a change of paradigm in this type of journalistic genre that is so popular in our country.
Abstract This research explores the discursive construction of the quality of sacrifice of the soccer player Paolo Guerrero in printed Peruvian Sport Journalism during the Copa America [...]
Petronila Liz Contreras Yalico's personal collection 
8
82
5/5
Academy and Post-industrial Journalism. From Massive Culture to Dismassification and Fragmentation 
