Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental la publicación anual de artículos académicos en cuatro campos bien delimitados:
Periodismo (prensa escrita y medios digitales)
Relaciones Públicas
Publicidad
Comunicación audiovisual
Los artículos también pueden enfocarse en aspectos sociológicos, antropológicos, lingüísticos y tecnológicos relacionados con los medios de comunicación, su impacto en la sociedad, así como en la palabra del mensaje mediático.
Correspondencias y Análisis tiene como objetivo contribuir con la difusión de la producción científica de los comunicadores sociales, tanto nacionales como extranjeros, brindándoles mayor visibilidad. Mediante la indización, se busca configurar la revista como una fuente importante de consulta global, dirigida a los estudiantes y profesionales de las ciencias sociales y humanísticas.
Scope
Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental [...]
Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), insofar as these combine childhood, violence and, in some unfortunate cases, suicide (Herrera et al., 2015). Even if mass media have traditionally avoided these kind of coverage, giving rise to an informative silence that answers to its concern about a possible “imitation effect” (Philips, 1974), it is a fact that the topic has gained attention in the media sphere, probably due a growing public and social interest towards the bullying problem. Because of the scarce researches on media coverage of bullying in schools related to suicide (Müller, 2011), this paper examines the ethical codes and the media treatment of three significant cases in Spain. The results shed light on the consequences of releasing this kind of informative content and on the options to improve this kind of treatment avoiding risk factors.
Abstract Media are supposed to pay special attention to the traditional journalistic ethical norms in the cases of media coverage of bullying in schools (Olweus, 1998; Mason, 2008), [...]
Our objective is to highlight the dimensions of the digital system. To do it, we present figures related to the global penetration of the Internet and analyze the penetration of the Internet in the Americas. Then we focus our attention on social networks, and present the most significant Facebook stats. Finally, we refer the studies of the World Economic Forum, which are essential for understanding the importance of the Internet and social networks in the development of telecommunications systems.
Abstract Our objective is to highlight the dimensions of the digital system. To do it, we present figures related to the global penetration of the Internet and analyze the penetration [...]
This article discusses an important challenge for Internet governance: the difficulties entailed in articulating the multiplicity of scenarios and contexts that shape it. A “multistakeholder” approach has been posited often as the most suitable path to build Internet governance. However, materializing this approach is difficult because of the possible actors and situations found on the Web. Instead, and building on the notion of cosmopolitanism (Boczkowski & Siles, 2014), this article proposes an alternative framework for studying Internet policymaking. It applies this framework to the Digital Privacy and Security Statement advanced by the Global Commission on Internet Governance in order to show how it can help further our understanding of Human Rights in the digital era. It argues that cosmopolitanism can offer a method that helps to transform a complex network of interactions into a map characterized by different objectives and relations in order to generate more dialectic Internet policies.
Abstract This article discusses an important challenge for Internet governance: the difficulties entailed in articulating the multiplicity of scenarios and contexts that shape it. [...]
The paper discusses the development of cybercampaigns in America Latina inside the political and democratic transformations during the recent decades, as well as the dawn of socialization using telecommunications and new informational technologies which has been observed in the region.
We analyze the case of six countries of the region (Argentina, Brazil, Chile, Colombia, Mexico and Venezuela) that are using telecommunications and the new informational technologies as part of central strategies in political campaigns. It also discussed the potentials and limits of such campaigns. We conclude that cybercampaigns in Latin America are consolidated: their development advances in giant steps. However, this type of campaigns has its limitations for achieve its objectives, due to the low-educated electorate, disappointed in political class.
Abstract The paper discusses the development of cybercampaigns in America Latina inside the political and democratic transformations during the recent decades, as well as the dawn [...]
The growing role of information in the digital society has reopened the debate on the relationship between political power and communication, and intensifies the concern about social and political influences of the media and the privileges of the rulers through various mechanisms to control the information. The key is to distinguish the information from the communications of the entertainment typically of cultural industry and get back on traditional values to establish criteria for both freedom of expression intrinsic to information as to demand the minimum quality of the content of communication to the entertainment.
Abstract The growing role of information in the digital society has reopened the debate on the relationship between political power and communication, and intensifies the concern about [...]
Internet is the digital agora in where that all can participate. The European institutions can use the social networks like tools of dialogue with the citizens to attain his implication and commitment with the process of European construction. This investigation analyses the spaces in Internet of the main entities of the EU to check if they are using the new technological potentialities to converse directly with the citizenship or still keep a special attention to the media like intermediaries to transmit their messages to the public opinion.
Abstract Internet is the digital agora in where that all can participate. The European institutions can use the social networks like tools of dialogue with the citizens to attain his [...]
In the development of this research we look for the origins of Cyberjournalism which had its first exhibition in Electronic Journalism. These origins formed the basis of what is today known as cybermedia, with language and elements for the construction of these spaces. These early examples of Electronic Journalism (videotexts, teletexts, newspapers by fax, audiotex, diskette, CD-ROM, online newspapers) laid the groundwork for cyberjournalist’s formation which build emerging spaces and specific languages. It is important to emphasize the development of Electronic Journalism had its processes in European countries. Latin Americans did not know the way to practice this type of journalism.
Abstract In the development of this research we look for the origins of Cyberjournalism which had its first exhibition in Electronic Journalism. These origins formed the basis of what [...]
This research analyzes the current educational models of Public Relations in Spain and Mexico. It also identifies the subjects of the curriculum designed for the teaching of Public Relations. It uses an exploratory sample of 11 universities with long experience and tradition studies of public relations and communications in Spain and Mexico. The study methodology is based on the content analysis of the training curriculum of undergraduate public relations. The results reveal that public relations in Spanish universities acquire presence (20%). On the other hand, its presence in Mexico is not as strong (14%) and lag behind marketing, economics, business and administration. The interdisciplinary courses represent 80% in Spain and 86% in Mexico. Among these, the presence varies: the social sciences make up 10% in Spanish universities and 14.8% in Mexico, philosophy and literature are the presence of 2% and 0.4% respectively.
Abstract This research analyzes the current educational models of Public Relations in Spain and Mexico. It also identifies the subjects of the curriculum designed for the teaching [...]
Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism has also been affected by this trend, so now journalists and media corporations make use of these social networks.
The presence of media and journalists in platforms such as Twitter inevitably comes with multiple ways of presenting themselves to the public. While the media face the challenge to upkeep their informational end, journalists have to find a balance between their personal and professional profile.
A comparative usability analysis of journalists and media Twitter accounts makes this an evident problem that will allow studying the phenomenon and proposing certain guidelines for action.
Questions emerge rapidly: Can media corporatize a social tool that is essentially personal? Must a journalist inform, give his/her opinion as a common citizen, in an account created under his professional profile? Can media and journalists profiles co-exist in the same social network? The answers to these questions present us with new professional and ethical challenges that are worthy of further study.
Abstract Social networks like Twitter have become platforms used by people as well as corporations to reach audiences of a size that, barely a decade ago, seemed unimaginable. Journalism [...]
In this particular scientific article explains how to prepare and develop a necessary Strategic Plan of Communication of an organization, whether a company or a public or private institution as a basis for future work Thesis or Final Project to graduate or graduate degree at a University officially approved national or international level, adapted to the current curricula of the European Higher Education, later serving for immediate professional application. Always keeping in mind that in that specific organization selected, you should prepare in advance and on an annual basis an Communication Audit in which, for forecasting are identified internal strengths and weaknesses and external opportunities and threats that an organization has the day-to-day social and professional tasks within the job market.
Abstract In this particular scientific article explains how to prepare and develop a necessary Strategic Plan of Communication of an organization, whether a company or a public or [...]
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Minors, bullying and suicide. A case study through spanish reference digital media 
