Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental la publicación anual de artículos académicos en cuatro campos bien delimitados:
Periodismo (prensa escrita y medios digitales)
Relaciones Públicas
Publicidad
Comunicación audiovisual
Los artículos también pueden enfocarse en aspectos sociológicos, antropológicos, lingüísticos y tecnológicos relacionados con los medios de comunicación, su impacto en la sociedad, así como en la palabra del mensaje mediático.
Correspondencias y Análisis tiene como objetivo contribuir con la difusión de la producción científica de los comunicadores sociales, tanto nacionales como extranjeros, brindándoles mayor visibilidad. Mediante la indización, se busca configurar la revista como una fuente importante de consulta global, dirigida a los estudiantes y profesionales de las ciencias sociales y humanísticas.
Scope
Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental [...]
This article is focused on the use of the news sources by Print Media in incident & crime reports. Official sources and agencies have a greater presence in analyzed newspapers. The Police is the major official and specialized source, and EFE Agency is the mostly quoted by journalists. The unofficial sources more often used by reporters are, in first place, the unidentified or confidential sources (commonly quoted generically as “according to consulted sources”) following the family and neighborhood sources. Graphic sources are becoming increasingly important in crime & incident reports and come mostly from photographers working for the newspapers and agencies. Reporters employ a large number of sources inadequately identified.
Abstract This article is focused on the use of the news sources by Print Media in incident & crime reports. Official sources and agencies have a greater presence in analyzed newspapers. [...]
The presence of “Conceptual Network of the Semantics of Action” components (Ricoeur, 2000) will be denoted in a large sample of cinematographic works of fiction (ie, based on the staging) previously made to dialogue to end the conflict, taking as a starting point the sixties (when insurgent groups were emerge). It was considered only films with narrative instances and ostensibly Colombian stories and with at least 70 minutes long, time required for being legally considered a long film in Colombia.
Abstract The presence of “Conceptual Network of the Semantics of Action” components (Ricoeur, 2000) will be denoted in a large sample of cinematographic works of fiction [...]
The following is a proposal of an analysis of the transposition of literature to film of the novel Pride and Prejudice by Jane Austen and the essay A Grief Observed by C. S. Lewis. The first aim in both cases is to delve into the new contributions of the latest film version of Austin’s novel and the qualities and characteristics of the film version of the C. S. Lewis note pad, based on the theoretical contributions of such authors as Gerard Genette, Geoffrey Wagner, Brian Mcfarlane, among others.
The second purpose is geared to the recognition of the exchange between film and literary language as a representative process of today society. The fact that the adaptations, historically seen with great skepticism, are now continually made and welcomed by the public, calls for a review and deepening of the studies made on that matter in order to know the current situation of the relationship between film and literature, its creative possibilities, audience expectations, prejudices and misgivings of experts, etc.
Abstract The following is a proposal of an analysis of the transposition of literature to film of the novel Pride and Prejudice by Jane Austen and the essay A Grief Observed by C. [...]
In recent years, a great diversity of new products has emerged in the sector of children’s pastries, but there are others that have long been in our daily lives. In spite of being more those that have failed than those that are maintained, it is crucial to analyze how its advertising has evolved over time, knowing how to adapt to the tastes of different generations of consumers. There has clearly been a movement of concern and awareness among the customers and consumers about the ingredients that make up the food, and because of the change in attitude and the proliferation of consumer rights associations, there has been an evolution in this type of products, both at the production level and at the communicative level. Through the content analysis of the messages from their spots and a discussion analysis, a comparative study of the same between the years of the eighties and the last years has been made to see their evolution.
Abstract In recent years, a great diversity of new products has emerged in the sector of children’s pastries, but there are others that have long been in our daily lives. In [...]
People from Lima generate 8,000 tons of garbage a day; throwing solid, inorganic and non-biodegradable waste that pollute the environment, altering negatively their habitat conditions and generating serious problems in their health, life, economy and culture. In this context; the current investigation is carried out; considering the actual ecology and environment legal norm. The effect in reference has non-formal character; it is manifested in the memory and understanding of the advertisement; classification of the source of household solid waste; identification, degree of affinity, positioning, and evaluation of the program: “En Surco la basura sirve” and public management of The Empresa Municipal de Santiago de Surco (EMUSSA).
Abstract People from Lima generate 8,000 tons of garbage a day; throwing solid, inorganic and non-biodegradable waste that pollute the environment, altering negatively their habitat [...]
This paper gives an account of the most relevant aspects of the management of corporate responsibility and of the relations between the company Celsia and a group of inhabitants of El Caney in Santa Rosa de Osos, Colombia, during the construction of the Hidromontañitas plant. The methodology followed consisted of an in-depth interview with Celsia’s communications professional and the development of a focus group with members of the community. The information obtained has been contrasted taking into account what companies and community understand about what is corporate responsibility, as well as aspects associated with the relationship process, in terms of community participation and the fulfillment of the commitments agreed with its expectations.
Abstract This paper gives an account of the most relevant aspects of the management of corporate responsibility and of the relations between the company Celsia and a group of inhabitants [...]
Cultural Journalism is one of the most important fields of information in social life. Since its inception, it has been linked to the written press and to the world of sciences, arts and letters, and today, it has become a wide space of varied topics, which includes not only the most relevant events of the cultural world, but also those of entertainment and media show. Given this scenario, this research seeks to demonstrate, through a content analysis of three of the most important national newspapers in the peruvian written press (El Comercio, La República, Perú21) that cultural contents have been replaced by questions of “farandula”, gossip and mediatic facts, contributing to an increasingly negative meaning of entertainment journalism and the trivialization of true Cultural Journalism.
Abstract Cultural Journalism is one of the most important fields of information in social life. Since its inception, it has been linked to the written press and to the world of sciences, [...]
Our tool is marketing subject to the incipient cultural market that is booming and that does not cease to grow and that increasingly welcomes diverse sectors of the population thanks to all the disparity of offers. This market or cultural marketing we analyze from an advertising sphere, within one of the “4 P’s” of Marketing Mix, promotion, secured with examples in museums. It is a question of placing the work or artistic piece as the axis of all this network, through which the voracious market of buying and selling of the art, cultural terrain close and distant at the same time by their ignorance and unreasonable prices. This language of art in museums is approaching the society thanks to the publicity and tries to mitigate this dualism society-museums, taking advantage of the art to attract an audience more profane or on the contrary, strengthen those who demand culture.
Abstract Our tool is marketing subject to the incipient cultural market that is booming and that does not cease to grow and that increasingly welcomes diverse sectors of the population [...]
Reflection “Communication-Education” is not limited to the analysis of practices, teaching-learning methodologies, the role of subjects in the dyad or the ideological issue that crosses the educational policies, but discuss the triad “teacher-knowledge-student” every time in a historical context. The binomial referred should also be enriched by scientific inquiry, which accounts for (among many other aspects) effective job placement of professionals (conceived as the fruit of this educational process of “Communication-Education”) in the immediate organizational environment of the higher education institutions. With this objective in view, an exploratory research was carried out (as a first and necessary step) to know more about the demand of social communicators in organizations (public, private or mixed) in the city of Chilecito, province of La Rioja (Argentina), an area which National University of Chilecito is inserted in period 2013-2014.
Organizations are areas of professional intervention for Social Communicators with Institutional orientation: it is a wide and complex area of socio-cultural, administrative, economic, financial, political and ideological realities where they can deploy versatility of the competences and skills acquired during their degree training. On the other hand, investigating characteristics of the demand of these professionals constitutes a valuable resource at the moment of recognizing the feasibility and suitability of educational offer. These aspects have been the main motivations that have guided the development of the present paper.
Abstract Reflection “Communication-Education” is not limited to the analysis of practices, teaching-learning methodologies, the role of subjects in the dyad or the ideological [...]
A relationship is established between the media and its clients that is not explained by appealing to the law of causes and effects. It could be said rather that it is a dialogic relationship, deeply rooted in the logic of supply and demand. In this text, from the relationship proposed by Heidegger (and that is also dialogical) between understanding and pseudo-understanding, speech and gossip (and referring to the notion of cultural industry), it is suggested that the often fallacious character of the exercise of information is determined not only by the means and interests they hold, but by those to whom we have called their clients.
Abstract A relationship is established between the media and its clients that is not explained by appealing to the law of causes and effects. It could be said rather that it is a dialogic [...]
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Information Sources in Incident Journalism. Print Media Analysis 
