Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental la publicación anual de artículos académicos en cuatro campos bien delimitados:
Periodismo (prensa escrita y medios digitales)
Relaciones Públicas
Publicidad
Comunicación audiovisual
Los artículos también pueden enfocarse en aspectos sociológicos, antropológicos, lingüísticos y tecnológicos relacionados con los medios de comunicación, su impacto en la sociedad, así como en la palabra del mensaje mediático.
Correspondencias y Análisis tiene como objetivo contribuir con la difusión de la producción científica de los comunicadores sociales, tanto nacionales como extranjeros, brindándoles mayor visibilidad. Mediante la indización, se busca configurar la revista como una fuente importante de consulta global, dirigida a los estudiantes y profesionales de las ciencias sociales y humanísticas.
Scope
Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental [...]
The socioeconomic impact has global effects and Media is not exempt from them as they follow global trends, leaving growing need evidence of the development of aptitudes and skills (personal and social) from Communication professionals, so that they are prepared to undertake their own projects either individually or collectively, with ability to plan and carry out with integrity and self-confidence and are able to persevere, especially in today’s digital environment, seeking to raise quality indexes, this means being able to achieve its objectives with responsibility, challenges in their performance and to control their reactions under pressure. In this sense for this research it has conducted an analysis of the entrepreneurial qualities of digital journalists for successful performance, which have their main source of vocational training to universities.
Abstract The socioeconomic impact has global effects and Media is not exempt from them as they follow global trends, leaving growing need evidence of the development of aptitudes and [...]
The following article seeks to understand the consumer from a viewpoint of the tribes of consumption. In turn, position itself as a new alternative methodology for market research companies as an innovative approach to segmentation. Field explorations visits are exposed to various tribes’ consumption of Lima. In total we dive in nine cultural communities: skaters, gamers, surfers, k-popers, athletics, hipsters, otaku, music lovers and graffiti artists. We focus first on society and kindred relationship. In second hand, its features and applications of marketing. The article concludes with a reflection on key elements of the criterion of consumer segmentation tribes.
Abstract The following article seeks to understand the consumer from a viewpoint of the tribes of consumption. In turn, position itself as a new alternative methodology for market [...]
The paper presents an updated approach of the social media role in the contemporary social movements. Drawing from the explanation of some viewpoints about interaction in the social media, a brief review about social movements theory and their implications is presented, emphasizing in their relationship with communication processes and specific storytellings.. Finally, some symbolic resources used by social movements in diverse realities are described.
Abstract The paper presents an updated approach of the social media role in the contemporary social movements. Drawing from the explanation of some viewpoints about interaction in [...]
This paper aims to the analysis of Professional women’s performance in Sports Journalism, knowing the conditions, difficulties and challenges faced by feminine genre in this working field. This observation is also timely to define the space occupied Sports Journalism in Media. Communicative impact, produced by sports information, involves two dimensions: a personal nature (competitors and spectators) and a massive level (Media). Today, sport is the most widespread social activity in media and a specialized communication need in this “glocal” panorama.
Abstract This paper aims to the analysis of Professional women’s performance in Sports Journalism, knowing the conditions, difficulties and challenges faced by feminine genre [...]
The main aim of this research was to determine the relation that exists between the internal communication as tool of Public Relations and the corporate identity of Public Health workers at Lima Region. It’s a non-experimental study with a correlational level. The sample was integrated by 224 employees. The research demonstrates (by means of the coefficient of Spearman’s correlation) that there is not a significant relation between internal communication and corporate identity in Public Health workers at Lima. Also, there is a weak relation between research variables.
Abstract The main aim of this research was to determine the relation that exists between the internal communication as tool of Public Relations and the corporate identity of Public [...]
This paper is aimed to understand the relation between Television Journalism, journalistic sources and social network communication. Also, it explains how television news production benefits of the contact with journalistic sources, which have changed since the use of virtual platforms such as Facebook and Twitter. This is a non experimental, applicative, descriptive, correlative and multivariable study. The sample consisted in thirty journalists from television news program “ATV Noticias” (Andina de Radiodifusion Company, Lima, Peru). The research concluded that the frequent use of Internet and Social Networks impacted television news programs. This happens during television production process: themes selection, contact with journalistic sources and reporters work, until the outline and the feedback generated by the Social Networks.
Abstract This paper is aimed to understand the relation between Television Journalism, journalistic sources and social network communication. Also, it explains how television news [...]
In the last two centuries, human society went through radical changes in the way they communicates. Consequence of constantly technology innovation, adverstising became into a main character inside this invigorated context, where all the audiovisual narratives forms evolve to create messages that reach the target attention. But more than commercial objectives, the social message has been developed in order to change attitudes in the entire population on the ad campaigns. These social messages produce some positive thoughts around important issues in society such us health, ecology, education, human rights, etc. and also generated several communicational strategies that leads to their own way for creating, producing or printing/posting/airing advertising which are important and reknown because of its common interests and strategies for narrative construction.
Abstract In the last two centuries, human society went through radical changes in the way they communicates. Consequence of constantly technology innovation, adverstising became into [...]
TV News Channels in Peru exists since late nineties. This kind of media appeared as a public necessity because, in that moment, news coverage was coming from TV stations that negotiated its editorial terms with Fujimori and Montesinos. The second TV News Channel in Peru was Canal N (the first -Cable Canal de Noticias- also had negotiated with https Montesinos). This TV station was founded in 1999 and was the only one that presented balanced and impartial approaches to their audience in that time on TV. Since 2010, other channels have emerged, such as Willax TV, ATV+ Noticias, RPP TV and TV Perú 7.3. Recently, Capital TV and Exitosa appeared as an alternative space to present their radio news programmes but in an audiovisual format.
Therefore this editorial diversity invites us to analyse in detail their approaches and contents. In this article, we will review the coverage of Rodolfo Orellana capture and the report about Óscar López Meneses’ irregular police safeguard, a man linked to Vladimiro Montesinos.
Abstract TV News Channels in Peru exists since late nineties. This kind of media appeared as a public necessity because, in that moment, news coverage was coming from TV stations that [...]
This article aims to analyze the journalistic content of the newspaper Perú21, on the focus of interest information on international relations to know the frames or episodic and thematic frames in the news, and the approach saved with the official agenda of foreign affairs. The corpus consisted of 1295 journalistic texts produced between the months of July 2011 to July 2015. The different framings were determined on the basis of the theory of framing and typology of frames proposed by Semetko and Valkenburg. The results indicate that the news production issues Chancellery is defined primarily by the “attribution of responsibility” and “economic consequences”, particularly on issues of free trade and market economy, security and defense, human rights, fight against drug trafficking, the environment and technical cooperation.
Abstract This article aims to analyze the journalistic content of the newspaper Perú21, on the focus of interest information on international relations to know the frames or [...]
Practices that link people with communication devices can be thought of as responses to needs of social groups that give rise to different ways of doing, thinking and managing communication. In this articulation between public, media and communication policies, a way of recognizing the right to communication would express. However, the demand by which the need for communication as a right is expressed not necessarily wear out the range of possible forms of communication rights nor the ways to address them.
This paper proposes to test, in the case of Argentina, the arguments supporting the idea that current policies of public communication are based upon the principles of pluralism and democracy, and also it is possible to show a variety of forms of appropriation and use of means under diverse needs. It is essential for communication policies and development of diversity to recognize the multiplicity of symbolic needs and their ways of satisfying them.
Abstract Practices that link people with communication devices can be thought of as responses to needs of social groups that give rise to different ways of doing, thinking and managing [...]
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Entrepreneurial Skills for Digital Journalist 
