Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental la publicación anual de artículos académicos en cuatro campos bien delimitados:
Periodismo (prensa escrita y medios digitales)
Relaciones Públicas
Publicidad
Comunicación audiovisual
Los artículos también pueden enfocarse en aspectos sociológicos, antropológicos, lingüísticos y tecnológicos relacionados con los medios de comunicación, su impacto en la sociedad, así como en la palabra del mensaje mediático.
Correspondencias y Análisis tiene como objetivo contribuir con la difusión de la producción científica de los comunicadores sociales, tanto nacionales como extranjeros, brindándoles mayor visibilidad. Mediante la indización, se busca configurar la revista como una fuente importante de consulta global, dirigida a los estudiantes y profesionales de las ciencias sociales y humanísticas.
Scope
Enmarcada en un contexto donde los medios de comunicación experimentan una serie de cambios tecnológicos en la producción de mensajes, propios de la sociedad del conocimiento, la revista anual Análisis y análisis tiene como objetivo fundamental [...]
The following article is related to the analysis of the family album as a cultural element and its progressive transition to the digital version aimed at approaching to the micro-scenarios where take place the daily events of the individuals and is born the interpersonal communication with current technological constraints. This communication is also reflected in the album like the archives of the individual mindsets and experiences. Learning more about their contexts, -most of them like archetypes-, what occurs to the persons and their experiences makes it possible to deeply understand communication on the social level taking into account the complexity that involves the irruption of technology inside the private spaces, becoming the family album the key element where tradition and modernity converge. Tradition, considered as the cultural apex, evokes the identity, memories and death whilst modernity involves a channel and a communicative message subject to changes caused by the technological advance, conditioning the quality of the communicative process as well as having an effect on the lifestyle and culture of the people. In sum, this approach is also appropriate to define the function of photography inside the cell of a society where images play a prominent role.
Abstract The following article is related to the analysis of the family album as a cultural element and its progressive transition to the digital version aimed at approaching to the [...]
This investigation led proposes the articulation, in a conception as a whole, of a new theoretical model based on the stablishment of three functions of Public Relations that should be present in public and private organizations, that are, the relational function, the communicational function and the synergy function. This is an exploratory study, non-experimental, descriptive, comparative, and from an intracultural mode that took a sample of twenty executive officers of Public Relations and related, from public and private organizations in Peru. Among the main results it was found a high level of management in human relations in private organizations in Lima, but a low level in other cities of the country. These high and low levels were found in the management of the public controversy in organizations of Lima and provinces, respectively. Likewise, a high level of the subfunction unidirectional oversized message was found in private organizations in Lima, and rather low in provinces.
Abstract This investigation led proposes the articulation, in a conception as a whole, of a new theoretical model based on the stablishment of three functions of Public Relations that [...]
Institutions committed to public safety are among its obligations to keep the public informed about various events related to the safety hazards in the environment. When the link between institutions and society is fragmented, citizens seek alternative sources of information as they are online social networks that currently seems to be reliable because the legitimacy of their public, making information and opinion leaders. However, this investigation should be considered that the perception of individuals based on the information that flows through traditional social networks and online turn can create phenomena of misinformation and victimization.
Abstract Institutions committed to public safety are among its obligations to keep the public informed about various events related to the safety hazards in the environment. When the [...]
The main objective of our research is to understand how internal communication relates to the management of public controversy in employees of a municipality located in Lima. In the research process we established the relationship between message handling and decoding of employees, as well as the relationship between source credibility and empathy generated in the internal public. Finally, we determined the relationship between the bidirectional communication and mutual understanding among the partners. To develop this study we have chosen the non-experimental design, applicative research is correlational and descriptive level; it has developed inductive, deductive, analytical and statistical method. The population consists of 45 units of analysis, employees of a municipality of Lima. For its part, the sample consisted of 30 units of analysis.
Abstract The main objective of our research is to understand how internal communication relates to the management of public controversy in employees of a municipality located in Lima. [...]
Human communication is the process which allows the human being to evolve as specie in an unfavorable world. Humanity found images, followed then by words, considered both as powerful tools that help to deliver information generation after generation. Sum of them provided the creation of infographies or information graphics, a very important application in the journalist field. However, they are very well used on fields such as advertising and organizational communications; this work tries to offer new options applying the infographic discipline but also to understand as a very efficient and decisive way to represents our reality.
Abstract Human communication is the process which allows the human being to evolve as specie in an unfavorable world. Humanity found images, followed then by words, considered both [...]
This research addresses one of the functions of public relations exercise: management with the media. Supported by the ethical and collaborative relationship with the media the correlation between the quality of relations with the media from an organization with the publication of newspaper media on this, according to the levels of trust, satisfaction and commitment demonstrated linked in his reason as a journalistic source, journalistic relevance of the content and / or events of the organization; and the reality constructed by the media print news media investigated: El Comercio, Gestión, Perú 21, La República, Correo, La Primera y Expreso. This descriptive-correlational, not experimental, qualitative and quantitative research shows that the quality of relationships does influence news content. Based on the results found, it is stated that there is a correlation level of 71.8%, which is a clear indicator of high-level existing between the variables.
Abstract This research addresses one of the functions of public relations exercise: management with the media. Supported by the ethical and collaborative relationship with the media [...]
This paper approach the study of transmedia phenomenon as a set of relationships that involves not only intertextual narrative conditions, but also anthropological. With two goals: first, to structure a system that serves intertextual analysis tool to own transmedia products of the culture industry and the second, to generate possible keys to be used as a pedagogical strategy in the classroom to encourage reading and writing in conjunction with other symbolic systems. So, the article introduces the reader to the phenomenon of transmediality, which is then reviewed proposals from Henry Jenkins and Marsha Kinder that serve as material for developing a transmedia Intertextual System, which applied as a methodology for the analysis of a case of the entertainment industry, The Walking Dead ®.
From the above and way of results, the text identifies key for this type of transmedia systems, which are applied as instructional strategies for teaching in basic education levels in secondary and high schools, as evidenced in the The Odyssey study. Finally, in conclusion exposes the importance of exploring the possibilities offered by the study and reflection transmedial in areas that transcend the world of entertainment.
Abstract This paper approach the study of transmedia phenomenon as a set of relationships that involves not only intertextual narrative conditions, but also anthropological. With two [...]
The purpose of this paper is to research how Spanish fashion works. A case study of a Spanish fashion communication agency: Tal Cual Comunicación is meant to show the necessity and the importance of communication in fashion. Fashion is one of industries in Spain and needs to have a strategic plan of communication, which would be led by professional people who work either at a communication department or communication agency specialist in fashion. We can understand through this study case how this industry works and deal with a communication agency by working on a communication strategy plan. To sum up, we can see that both the objectives and the hypothesis match with the conclusions. This means that there is a necessity of a personal treatment from a communication agency to its clients.
Abstract The purpose of this paper is to research how Spanish fashion works. A case study of a Spanish fashion communication agency: Tal Cual Comunicación is meant to show the [...]
In Chiapas, border state in the south of Mexico, in 2002 began to emerge free radios, also known as illegal or “pirates”. In 2014, work 130 of these radio stations, mostly religious (68), followed by commercial (41), community radio (11), zapatista radio (5), municipal radio (3) and partisan radio (2). The objective of this work was to identify these radio stations, describing their programmatic bar and forms of operation. Through interviews and monitoring programming, mainly, was able to understand the complex network of free radio communication, which operates in this border state, which has the greatest number of stations of this type in Mexico. Although 130 free radios were located, growing dynamics that have registered, suggests that they will continue to multiply and that it is urgent to know them, to establish mechanisms for dialogue and negotiation with the authorities. In Chiapas, the radio free covers with their emissions almost the entirety of the state territory, in some places, such as San Cristobal de Las Casas, we are experiencing a saturation in the quadrant, while in other regions, particularly La Sierra, the free radio is alone.
Abstract In Chiapas, border state in the south of Mexico, in 2002 began to emerge free radios, also known as illegal or “pirates”. In 2014, work 130 of these radio stations, [...]
The text presents the informative treatment of the regional press regarding statements and the role of the Union of South American Nations (USAN) in the socio-political conflict occurring in Venezuela in March 2014. First and foremost USAN and its creation as an organism which strengthens regional integration bonds are described. Thereafter, considering the media role in making important matters visible for the society and the configuration of perceptions and senses given to them news criteria used in the following newspapers are being analyzed: El Universal (Venezuela), El Tiempo (Colombia), El Comercio (Ecuador) and El Peruano (Peru).
Abstract The text presents the informative treatment of the regional press regarding statements and the role of the Union of South American Nations (USAN) in the socio-political conflict [...]
Petronila Liz Contreras Yalico's personal collection 
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The Family Album and its digital migration 
