Luz Parrondo is the Director of the Master's in Accounting and Financial Management and as the former Director of the Postgraduate program in Blockchain and Web 3.0 at UPF Barcelona School of Management. She has earned a PhD in Economics, Finance, and Management from Pompeu Fabra University (UPF). Specializing as a researcher, her focus lies in examining the influence of Deep Tech on financial management, particularly highlighting the accounting and auditing sectors.

Recently, she has been named the Blockchain and Cryptoasset Advisor for The Neverest Project. This environmental engineering and technology corporation is dedicated to fostering sustainable action systems and self-sufficient circular economies that prioritize environmental protection and management. Their goal is to find an ideal equilibrium between tourism and the ecosystem.

Furthermore, she is an active member of the Academic Advisory Body (AAB) of the International Association for Trusted Blockchain and participates in the multidisciplinary academic working group on the DLT BAWG – Blockchain & Academia Working Group. She also holds positions on the CBCat Advisory Board and the Technology Committee at Col·legi de Censors Jurats de Comptes de Catalunya. Since 2015, she has been coordinating and editing the professional journal RCD. In her professional capacity, Dr. Parrondo has served as a Financial Controller and Financial Manager for various SMEs in Barcelona. She firmly believes that innovation should never cease. Innovation must never stop.