Inma Rodríguez-Ardura is a Full Professor of Digital Marketing and the Director of the Digital Business Research Group at the Universitat Oberta de Catalunya. She has served as a Visiting Fellow at the University of Oxford, as a Visiting Professor at Babson College, Boston, and as a part-time Lecturer at the University of Miami. She is Section Editor-in-Chief for the Journal of Theoretical and Applied Electronic Commerce Research and Associate Editor of Behaviour & Information Technology.