Millennials and other generations face the Digital Economy

Reading!

Madrigal Moreno, F., Gil Lafuente, J., Avila Carreon, F., and Madrigal Moreno, S. (2017). The Characterization of the Millennials and Their Buying Behavior. International Journal of Marketing Studies, Vol. 9 (5).

Goldman Sachs. (2021). Millennials Coming of Age. Available at https://www.goldmansachs.com/insights/archive/millennials/

Quiz!

1. Choose the correct definition for Generation Y.

	Generation Y – or Baby-Boomers – born between 1965 and 1980
	Generation Y – or Millennials – born between 1980 and 2000
	Generation Y – or Millennials – born between 1965 and 1980
	Generation Y – or Baby-Boomers – born between 1946 and 1964

2. Why do Millennials are such an interesting generation for brands?

	Because they’re normally richer compared to older generations.
	Because they’re more interested in a brand relationship compared to older generations.
	Because for this generation is normal to have an intimate relationship with brands via the usage of social-media.
	Because for this generation is normal to influence older generations via the usage of social-media.

3. An analysis made by Goldman Sachs defines US Millennials as:

	Highly connected, Wellbeing, Less buying power
	Highly connected, Well educated, Less buying power
	Highly connected, Well educated, High buying power
	Highly connected, Wellbeing, High buying power

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