Difference between sustainable and disruptive innovations

Reading!

Read the article by De Massis, Frattini, and Quillico “What big companies can learn from the success of the Unicorns? »

De Massis, A., Frattini, F. and Quillico, F. (2016). What Big Companies Can Learn from the Success of the Unicorns. Harvard Business Review.

Quiz! - Digital Economy - Chapter 1 - Part 2

1. Real disruptive innovations:

	Are always based on digital technological innovations
	Usually offer lower quality services or products than the ones already offered on the standard market
	Usually offer higher-quality services or products than the ones already offered on the standar market
	Usually offer the best services of products available on the market

2. Disruptive innovations are:

	Technologically-leaded, but consumer-oriented
	Entirely focused on the consumer-journey
	Focused on Artificial Intelligence
	Focused on Internet of Things

3. What is the definition of a Unicorn company:

	A startup applying a disruptive innovation
	A startup at the end of its life cycle
	A startup already on the stock exchange
	A startup receiving an evaluation that exceeds 1$ dollars

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