Digital media and Digital advertising
Reading!
Fiat Drives Up Total Unaided Brand Awareness With Search Ads
Financial services and Technology
Movie!
Amazon GO (presentation) Amazon GO (teaser video)
Smart home services
Movie!
A focus on design-thinking goes beyond the aim of this lecture, If you want to know more about design thinking, I suggest you watch this video (not compulsory for this chapter).
Reading!
Read the case study dedicated to the Miele company, and discover in detail what has just been explained.
Kaiser, I., and Stummer, C. (2020). How the Traditional Industrial Manufacturer Miele Established a New Smart Home Division. Research-Technology Management, Volume 63, Issue 4, Pages 29-34
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Published on 04/04/22
Submitted on 04/04/22
Volume Chapter 1 – Overview of the digital economy, 2022
Licence: CC BY-NC-SA license