Case Study Development

Startups, unicorns and incumbents compete and cooperate along the value chain 2/2

Build a case study on the company Netflix in a collaborative way.

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Work in the document by following the structure of Walmart case study, presented in this first chapter. Focus on Netflix history, company business model (you can use the BM Canvas, and the possible acquisitions activities they're running at the moment).

The case study must focus on Netflix. Initially describe the company, its history, and its main activities. Then describe the business model of the company, by using the business model canvas framework. Students can find multiple BMCs dedicated to the company online. They cannot copy paste the model, but describe it.

Example of Netflix BMC:

https://bstrategyhub.com/wp-content/uploads/2019/06/Business-Model-Canvas-Netflix.png

Acquisitions activities: StoryBots and Millarworld