Difference between sustainable and disruptive innovations

Revision as of 13:09, 5 April 2022

Read the article by De Massis, Frattini, and Quillico “What big companies can learn from the success of the Unicorns? »

De Massis, A., Frattini, F. and Quillico, F. (2016). What Big Companies Can Learn from the Success of the Unicorns. Harvard Business Review.

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 == Quiz! - Digital Economy - Chapter 1 - Part 2 ==
+<quiz display=simple>
+{Real disruptive innovations:
+|type="()"}
+- Are always based on digital technological innovations
++ Usually offer lower quality services or products than the ones already offered on the standard market
+- Usually offer higher-quality services or products than the ones already offered on the standar market
+- Usually offer the best services of products available on the market
+{Disruptive innovations are:
+|type="()"}
++ Technologically-leaded, but consumer-oriented
+- Entirely focused on the consumer-journey
+- Focused on Artificial Intelligence
+- Focused on Internet of Things
+{What is the definition of a Unicorn company:
+|type="()"}
+- A startup applying a disruptive innovation
+- A startup at the end of its life cycle
+- A startup already on the stock exchange
++ A startup receiving an evaluation that exceeds 1$ dollars
+</quiz>

	Are always based on digital technological innovations
	Usually offer lower quality services or products than the ones already offered on the standard market
	Usually offer higher-quality services or products than the ones already offered on the standar market
	Usually offer the best services of products available on the market

	Technologically-leaded, but consumer-oriented
	Entirely focused on the consumer-journey
	Focused on Artificial Intelligence
	Focused on Internet of Things

	A startup applying a disruptive innovation
	A startup at the end of its life cycle
	A startup already on the stock exchange
	A startup receiving an evaluation that exceeds 1$ dollars