Difference between sustainable and disruptive innovations

Latest revision as of 08:16, 20 May 2022

Read the article by De Massis, Frattini, and Quillico “What big companies can learn from the success of the Unicorns? »

De Massis, A., Frattini, F. and Quillico, F. (2016). What Big Companies Can Learn from the Success of the Unicorns. Harvard Business Review.

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	Are always based on digital technological innovations
	Usually offer lower quality services or products than the ones already offered on the standard market
	Usually offer higher-quality services or products than the ones already offered on the standar market
	Usually offer the best services of products available on the market

	Technologically-leaded, but consumer-oriented
	Entirely focused on the consumer-journey
	Focused on Artificial Intelligence
	Focused on Internet of Things

	A startup applying a disruptive innovation
	A startup at the end of its life cycle
	A startup already on the stock exchange
	A startup receiving an evaluation that exceeds 1$ dollars