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Work in the document by following the structure of Walmart case study, presented in this first chapter. Focus on Netflix history, company business model (you can use the BM Canvas, and the possible acquisitions activities they're running at the moment). | Work in the document by following the structure of Walmart case study, presented in this first chapter. Focus on Netflix history, company business model (you can use the BM Canvas, and the possible acquisitions activities they're running at the moment). | ||
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Revision as of 13:12, 14 March 2022
Startups, unicorns and incumbents compete and cooperate along the value chain
Build a case study on the company Netflix in a collaborative way.
Join the group
Work in the document by following the structure of Walmart case study, presented in this first chapter. Focus on Netflix history, company business model (you can use the BM Canvas, and the possible acquisitions activities they're running at the moment).
The case study must focus on Netflix. Initially describe the company, its history, and its main activities. Then describe the business model of the company, by using the business model canvas framework. Students can find multiple BMCs dedicated to the company online. They cannot copy paste the model, but describe it.
Example of Netflix BMC:
https://bstrategyhub.com/wp-content/uploads/2019/06/Business-Model-Canvas-Netflix.png
Acquisitions activities: StoryBots and Millarworld
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Document information
Published on 13/03/22
Volume Chapter 1 – Overview of the digital economy, 2022
Licence: CC BY-NC-SA license