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− | == | + | == Description == |
+ | <!-- Startups, unicorns and incumbents compete and cooperate along the value chain --> | ||
+ | Build a case study on the Netflix company by following the structure of Walmart case study, presented in this first chapter. Focus on Netflix history, company business model (you can use the BM Canvas, and the possible acquisitions activities they're running at the moment). | ||
− | + | The case study must focus on Netflix. Initially describe the company, its history, and its main activities. Then describe the business model of the company, by using the business model canvas framework. Students can find multiple BMCs dedicated to the company online. They cannot copy paste the model, but describe it. | |
− | + | Example of Netflix BMC: | |
− | + | https://bstrategyhub.com/wp-content/uploads/2019/06/Business-Model-Canvas-Netflix.png | |
− | + | ||
+ | Acquisitions activities: [https://www.crunchbase.com/search/acquisitions/field/organizations/num_acquisitions/netflix StoryBots and Millarworld] | ||
− | + | == Extra information == | |
+ | https://www.whats-on-netflix.com/news/every-major-acquisition-in-netflixs-history/ | ||
+ | [[Media:Content_2022g_9093_Netflix Business Model Changes.pdf|Netflix Business Model Changes.pdf]] | ||
− | + | == This is a collaborative task! == | |
− | + | <!-- [[File:Content_2022g_2193_important.png|50px]] --> | |
+ | You must co-work with your partners in the current course: | ||
− | + | ||
+ | Here you are the dedicated discussion group. Use this framework to share your thoughts, comments and options. Create new discussion topics and start coworking! | ||
+ | |||
+ | [[File:Draft_Sanchez_Pinedo_105747230_7610_discussion_forum.png|50px|link=https://www.scipedia.com/groups/profile/285755/prodphd-entrepreneurship-for-digital-economy]] | ||
+ | Here you are the dedicated discussion group. Use this framework to share your thoughts, comments and options. Create new discussion topics and start coworking! | ||
+ | |||
+ | [[File:Draft_Sanchez_Pinedo_105747230_8376_inbox.png|50px|link=https://www.scipedia.com/messages/inbox]] | ||
+ | Internal messaging is a quick way to communicate and collaborate with coworkers. All the members of this course, both students and mentor, can communicate through the internal messaging. | ||
+ | |||
+ | === Group A === | ||
+ | |||
+ | [[File:Content_2022g_9475_cowork2.png|50px|link=https://www.scipedia.com/public/Review_494476477988]] | ||
+ | Work in the document in a collaborative way. Collaborative edition tools will allow fulfilling the solution to the practical activities including text, references, links, videos explaining the outcomes of the activity, etc. | ||
+ | |||
+ | === Group B === | ||
+ | |||
+ | [[File:Content_2022g_9475_cowork2.png|50px|link=https://www.scipedia.com/public/Review_525233687693]] | ||
+ | Work in the document in a collaborative way. Collaborative edition tools will allow fulfilling the solution to the practical activities including text, references, links, videos explaining the outcomes of the activity, etc. | ||
Build a case study on the Netflix company by following the structure of Walmart case study, presented in this first chapter. Focus on Netflix history, company business model (you can use the BM Canvas, and the possible acquisitions activities they're running at the moment).
The case study must focus on Netflix. Initially describe the company, its history, and its main activities. Then describe the business model of the company, by using the business model canvas framework. Students can find multiple BMCs dedicated to the company online. They cannot copy paste the model, but describe it.
Example of Netflix BMC:
https://bstrategyhub.com/wp-content/uploads/2019/06/Business-Model-Canvas-Netflix.png
Acquisitions activities: StoryBots and Millarworld
https://www.whats-on-netflix.com/news/every-major-acquisition-in-netflixs-history/
Netflix Business Model Changes.pdf
You must co-work with your partners in the current course:
Here you are the dedicated discussion group. Use this framework to share your thoughts, comments and options. Create new discussion topics and start coworking!
Here you are the dedicated discussion group. Use this framework to share your thoughts, comments and options. Create new discussion topics and start coworking!
Internal messaging is a quick way to communicate and collaborate with coworkers. All the members of this course, both students and mentor, can communicate through the internal messaging.
Work in the document in a collaborative way. Collaborative edition tools will allow fulfilling the solution to the practical activities including text, references, links, videos explaining the outcomes of the activity, etc.
Work in the document in a collaborative way. Collaborative edition tools will allow fulfilling the solution to the practical activities including text, references, links, videos explaining the outcomes of the activity, etc.
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Published on 13/03/22
Volume Chapter 1 – Overview of the digital economy, 2022
Licence: CC BY-NC-SA license