(2 intermediate revisions by one other user not shown)
Line 42: Line 42:
  
 
</quiz>
 
</quiz>
 +
 +
[[File:Draft_Sanchez_Pinedo_105747230_7610_discussion_forum.png|60px|link=https://www.scipedia.com/groups/all]]
 +
<br>[[File:Draft_Sanchez_Pinedo_105747230_8376_inbox.png|60px|link=https://www.scipedia.com/messages/inbox]]
  
 
{| style="width: 100%;"
 
{| style="width: 100%;"

Latest revision as of 08:30, 20 May 2022

Millennials and other generations face the Digital Economy 1/2

Millennials and other generations face the Digital Economy 2/2

Reading!

Madrigal Moreno, F., Gil Lafuente, J., Avila Carreon, F., and Madrigal Moreno, S. (2017). The Characterization of the Millennials and Their Buying Behavior. International Journal of Marketing Studies, Vol. 9 (5).

Goldman Sachs. (2021). Millennials Coming of Age. Available at https://www.goldmansachs.com/insights/archive/millennials/


Quiz!


1. Choose the correct definition for Generation Y.

Generation Y – or Baby-Boomers – born between 1965 and 1980
Generation Y – or Millennials – born between 1980 and 2000
Generation Y – or Millennials – born between 1965 and 1980
Generation Y – or Baby-Boomers – born between 1946 and 1964

2. Why do Millennials are such an interesting generation for brands?

Because they’re normally richer compared to older generations.
Because they’re more interested in a brand relationship compared to older generations.
Because for this generation is normal to have an intimate relationship with brands via the usage of social-media.
Because for this generation is normal to influence older generations via the usage of social-media.

3. An analysis made by Goldman Sachs defines US Millennials as:

Highly connected, Wellbeing, Less buying power
Highly connected, Well educated, Less buying power
Highly connected, Well educated, High buying power
Highly connected, Wellbeing, High buying power

Your score is 0 / 0


Draft Sanchez Pinedo 105747230 7610 discussion forum.png
Draft Sanchez Pinedo 105747230 8376 inbox.png

Content 2022b 2080 Arrow go previous blue.png Draft Content 706400524 6606 Arrow go previous blue next.png
Back to Top
GET EPUB

Document information

Published on 09/05/22
Submitted on 09/05/22

Volume Chapter 4 - Big Data Analytics, 2022
Licence: CC BY-NC-SA license

Document Score

0

Views 3
Recommendations 0

Share this document