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Kaiser, I., and Stummer, C. (2020). How the Traditional Industrial Manufacturer Miele Established a New Smart Home Division. Research-Technology Management, Volume 63, Issue 4, Pages 29-34 | Kaiser, I., and Stummer, C. (2020). How the Traditional Industrial Manufacturer Miele Established a New Smart Home Division. Research-Technology Management, Volume 63, Issue 4, Pages 29-34 | ||
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| + | == Quiz! == | ||
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| + | {{#evt:service=cloudfront|id=280462|alignment=center|filename=IPAG_DIGITAL_ECONOMY_PART1_SQ4_B_V2.mp4}} | ||
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| + | == Quiz! - Digital Economy - Chapter 1 - Part 1.2 == | ||
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| + | <quiz display=simple> | ||
| + | {The growth of smart homes is associated with the recent developments of the: | ||
| + | |type="()"} | ||
| + | - Artificial Intelligence, data, and clouds | ||
| + | + Internet of Things technology, data, and machine learning | ||
| + | - Clouds, data, and machine learning | ||
| + | - Artificial intelligence and consumer journey | ||
| + | |||
| + | |||
| + | {Miele structured its new Smart Home Division as a network-oriented organization with a focus on: | ||
| + | |type="()"} | ||
| + | - Artificial intelligence and startups | ||
| + | - Consumer journey | ||
| + | + Lean, startup-like, customer-centered processes | ||
| + | |||
| + | |||
| + | {Industry 4.0, or the fourth industrial revolution is: | ||
| + | |type="()"} | ||
| + | + The application of digital technologies in the manufacturing process | ||
| + | - Artificial Intelligence- centered | ||
| + | - Impactful only in certain sectors | ||
| + | - Internet-of-Things centered | ||
| + | </quiz> | ||
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| + | [[File:Draft_Sanchez_Pinedo_105747230_7610_discussion_forum.png|60px|link=https://www.scipedia.com/groups/all]] | ||
| + | <br>[[File:Draft_Sanchez_Pinedo_105747230_8376_inbox.png|60px|link=https://www.scipedia.com/messages/inbox]] | ||
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| + | {| style="width: 100%;" | ||
| + | | style="text-align:left;" | [[File:Content_2022b_2080_Arrow_go_previous_blue.png|link=Content_2022b]] | ||
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Latest revision as of 08:15, 20 May 2022
Digital media and Digital advertising
Reading!
Fiat Drives Up Total Unaided Brand Awareness With Search Ads
Financial services and Technology
Movie!
Amazon GO (presentation) Amazon GO (teaser video)
Smart home services
Movie!
A focus on design-thinking goes beyond the aim of this lecture, If you want to know more about design thinking, I suggest you watch this video (not compulsory for this chapter).
Reading!
Read the case study dedicated to the Miele company, and discover in detail what has just been explained.
Kaiser, I., and Stummer, C. (2020). How the Traditional Industrial Manufacturer Miele Established a New Smart Home Division. Research-Technology Management, Volume 63, Issue 4, Pages 29-34
Quiz!
Quiz! - Digital Economy - Chapter 1 - Part 1.2
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Document information
Published on 04/04/22
Submitted on 04/04/22
Volume Chapter 1 – Overview of the digital economy, 2022
Licence: CC BY-NC-SA license