Latest revision as of 15:59, 17 April 2019

Resumen

El acceso de los usuarios a Google para informarse sobre temas de salud es algo común entre la ciudadanía. Esta investigación analiza los mejores resultados de tres búsquedas genéricas sobre homeopatía, recogidos en cuatro oleadas en cinco países: España, Francia, México, Reino Unido y Estados Unidos. En concreto, se estudia la fluctuación del ranking del corpus y se toma una muestra de las 10 webs mejor posicionadas en cada país para analizar su contenido (autoría de la web, valoración de la efectividad de la homeopatía, presencia de controversia y tipo de contenido). Los resultados muestran que el ranking es estable; que la valoración de la homeopatía está vinculada al estado de la opinión pública del país; y que la mayoría de webs que aparecen mejor posicionadas son de medios de comunicación.

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