Communication as Instrument of Expansion in Small and Medium Spanish Companies: The Segovian Case

La comunicación como instrumento de expansión en la pequeña y mediana empresa española: el caso segoviano

B. Nieto

B. Nieto

Abstract

Implementation and development of communicative strategies is still incipient in the Spanish SME’s market. Companies keep using old techniques instead of moving forward on innovative plans due to the lack of knowledge regarding the effectiveness of new programs.

This article offers a perspective on communication management in the mentioned framework based on an empirical research. The highlights have been given by foreign trade companies from Segovia (Spain) that operate in the broad range of activities covered by this study.

Keywords:

Enterprise Communication
SME (Small
Medium Sized Companies)
Spanish SME (Spanish small
Management of Communication
Exporting Company

How to cite

B. Nieto, Communication as Instrument of Expansion in Small and Medium Spanish Companies: The Segovian Case, correspondencias & análisis (2018). 103 URL https://www.scipedia.com/public/pequena_et_al_2018a

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