A. Frade
This paper provides an analysis of car brands positioning on a sample of UEMC university students. The statistical method used was simple correspondence analysis as part of a survey on the sample above mentioned.
The results reveal the structure of the automobile market in all cases where several competing groups depending on the price. We also found significant differences in the midrange segment in both periods analyzed, both in the case of students driving license as in the case of students without such authorization.
Keywords:
Diff selection: Mark the radio boxes of the revisions to compare and hit enter or the button at the bottom. Legend: (cur) = difference with latest revision, (prev) = difference with preceding revision, m = minor edit.
Published on 01/10/18Submitted on 01/10/18
DOI: 10.24265/cian.2011.n1.12Licence: Other
Views 16Recommendations 0
Are you one of the authors of this document?