Identification of Public Relation strategies used by the Peruvian Government in the management of social conflicts related to the mining activity in Cajamarca, Peru

Identificación de estrategias de Relaciones Públicas del Estado en el manejo de los conflictos sociales vinculados a la actividad minera en Cajamarca, Perú

M. Castro

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M. Castro

Abstract

It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unrest; not only between the mining enterprise and the impacted communities but also the government gets involved in the conflicts. This happens, because as the actor in charge of regulate mining activities, it has the obligation of assume a position and to decide about the course of these conflicts.

This article aims to identify the strategies of public relations that the Peruvian government has employed in the management of the social conflicts related to the mining activity in Cajamarca, Peru; and determine if these strategies were conceived from a systemic and symmetrical perspective. At the same time, it proposes the use of the press clipping as a public relations tool for systematizing the published information about the conflict; and in a second phase proceed with a qualitative content analysis.

Keywords:

Public Relations Strategies
Peruvian Government
Social Conflicts Management
Mining Activity
Cajamarca
Peru
Systemic View
Symmetrical Perspective

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M. Castro, Identification of Public Relation strategies used by the Peruvian Government in the management of social conflicts related to the mining activity in Cajamarca, Peru, correspondencias & análisis (2018). 67 URL https://www.scipedia.com/public/de_et_al_2018b

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(cur | prev) 22:55, 27 September 2018‎ Liz Contreras (talk | contribs)‎ m . . (722 bytes) (0)‎ . . (Liz Contreras moved page Draft CONTRERAS YALICO 127541664 to De et al 2018b)
(cur | prev) 22:55, 27 September 2018‎ Liz Contreras (talk | contribs)‎ . . (722 bytes) (+722)‎ . . (Created page with " == Abstract == It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unr...")

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