Two concepts for making sense of social media presence: Inbound marketing and content marketing - Revision history of "Arroyo-Vazquez 2017a" - Scipedia

Anuario ThinkEPI

Dos conceptos para dar sentido a la presencia en medios sociales: marketing de atracción y marketing de conteni

N. Arroyo-Vázquez

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Document information

Published on 28/04/17
Accepted on 28/04/17
Submitted on 28/04/17

Volume 11, 2017
DOI: 10.3145/thinkepi.2017.37
Licence: CC BY-NC-SA license

Web of Science Core Collection® Times cited: 0

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Keywords

Social media • Libraries • Inbound marketing • Content marketing.

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