== Abstract ==

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The majority of commuting trips of employees working in Luxembourg are made by car. Cross-border workers coming from France, Belgium or Germany work in 40% of the available jobs in the country and heavily rely on individual motorized modes for their home-to work journey. As major employers have a partial responsibility in the home-to-work trip of their employees, measures to mitigate the negative externalities of these trips have to be implemented together with them. In a specific campaign in partnership with seven major employers of a Luxembourgish developing business district, the Cloche d’Or, we are aiming at tackling local mobility problems. In April 2017, IMS - Inspiring More Sustainability - and LuxMobility have gathered the major employers in the Cloche d’Or area representing 7800 workers to participate in a gamified mobility campaign with the application “Positive Drive”, an online survey and a series of focus groups. In this practitioners’ paper, we explain how we set up our campaign and we present selected findings as well as concrete recommendations for the companies.

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== Original document ==

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The different versions of the original document can be found in:

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* [https://zenodo.org/record/1487583 https://zenodo.org/record/1487583] under the license http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode

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* [https://zenodo.org/record/1487583 https://zenodo.org/record/1487583],

: [http://dx.doi.org/10.5281/zenodo.1487582 http://dx.doi.org/10.5281/zenodo.1487582] under the license http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode

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* [https://zenodo.org/record/1487583 https://zenodo.org/record/1487583],

: [http://dx.doi.org/10.5281/zenodo.1487583 http://dx.doi.org/10.5281/zenodo.1487583] under the license http://creativecommons.org/licenses/by-nc-nd/4.0/legalcode

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DOIS: 10.5281/zenodo.1487582 10.5281/zenodo.1487583

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