Millennials and other generations face the Digital Economy

==Millennials and other generations face the Digital Economy 1/2==

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== Millennials and other generations face the Digital Economy 2/2 ==

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== Reading! ==

Madrigal Moreno, F., Gil Lafuente, J., Avila Carreon, F., and Madrigal Moreno, S. (2017). The Characterization of the Millennials and Their Buying Behavior. International Journal of Marketing Studies, Vol. 9 (5).

Goldman Sachs. (2021). Millennials Coming of Age. Available at [https://www.goldmansachs.com/insights/archive/millennials/ https://www.goldmansachs.com/insights/archive/millennials/]


== Quiz!==

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<quiz display=simple>
{Choose the correct definition for Generation Y.
|type="()"}
- Generation Y – or Baby-Boomers – born between 1965 and 1980
+ Generation Y – or Millennials – born between 1980 and 2000
- Generation Y – or Millennials – born between 1965 and 1980
- Generation Y – or Baby-Boomers – born between 1946 and 1964

{Why do Millennials are such an interesting generation for brands?
|type="()"}
- Because they’re normally richer compared to older generations.
- Because they’re more interested in a brand relationship compared to older generations.
- Because for this generation is normal to have an intimate relationship with brands via the usage of social-media.
+ Because for this generation is normal to influence older generations via the usage of social-media.

{An analysis made by Goldman Sachs defines US Millennials as:
|type="()"}
- Highly connected, Wellbeing, Less buying power
+ Highly connected, Well educated, Less buying power
- Highly connected, Well educated, High buying power
- Highly connected, Wellbeing, High buying power

</quiz>

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