Resize Public Relations: in search of a theoretical construct which optimizes the communication dynamics between business and social realities


== Abstract ==

There is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed as a social science, multidisciplinary and flexible, directed not only to the attainment of corporate objectives, but also to follow closely the development of rural

== Full document ==
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