An introduction to Digital Economy, Part 1

== Digital Economy, a definition 1/2 ==
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== Digital Economy, a definition 2/2 ==
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== Reading! ==
'''Answer key to the case study'''

[https://wearesocial.com/fr/blog/2020/01/digital-report-2020 Digital 2020 Global Digital Overview]

== E-commerce, E-services and the costumer journey 1/2 ==
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== E-commerce, E-services and the costumer journey 2/2 ==
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== Movie! ==
'''Answer key to the case study'''

[https://www.amazon.com/Amazon-Prime-Air/b?ie=UTF8&node=8037720011 Amazon PrimeAir]

== Reading! ==
'''Answer key to the case study'''

Read the article published in the Journal of Business Research by Vakulenko and colleagues that talks about e consumer journey, the experience of the online consumer, and the innovation of parcel lockers in the last mile of the consumer journey.

Vakulenko, Y., Shams, P., Hellstrom, D. and Hjort, K. (2019). Service innovation in e-commerce last mile delivery: Mapping the e-customer journey. Journal of Business Research. Volume 101, August 2019, Pages 461-468


== Quiz! ==

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== Quiz! - Digital Economy - Chapter 1 - Part 1.1 ==


<quiz display=simple>
{________ is influenced by the service encounters (touchpoints) that together form the complex customer journey.
|type="()"}
+ Customer experience
- Parcel Lockers
- Purchase stage
- Technology


{Driven by consumers, the e-commerce surge stems from the final leg of the supply chain: the ________ where the order placement and the service encounter occur.
|type="()"}
- Consumer journey
- Service touchpoint
+ Last-mile
- Key variable


{_______ in the e-customer journey increases customer expectations.
|type="()"}
+ Service innovation
- Consumer innovation
- Touchpoint innovation
- Holistic consumer
</quiz>



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